Introducing the first of a four-day meditation from the DTW editorial team: reconsidering the E65 Siebener on its 2oth anniversary.
Why are we still discussing the E65? It’s because twenty years ago it mattered when BMW produced a new model. As a clear leader in automotive engineering, people interested in the intellectual challenges of designing better cars looked to BMW’s products for clues about the rate and direction of progress. Retrospectively, we still wonder about whether BMW’s thinking was wrong, ahead of its time or instructive. Or a combination of all three.
The E65 attempted to answer some pressing questions, offering solutions to the problem of a changing market, solutions that many did not understand at the time or could accept. The first change in the market related to Europe’s ageing population and a greater awareness of the urgent need to Continue reading “Raking the Embers  : Chi Non Fa, Non Falla”
It’s now only a matter of time before Ford’s largest European car offering loses its uneven struggle against customer apathy.
It’s all change at the blue oval, as our dear, departed Archie Vicar might have put it. The Ford Motor Company, it seems, has been rather busy of late, not simply rearranging the deckchairs by putting an end to car production in the United States, or announcing the breathlessly anticipated body-on-frame Bronco offroader, but shuffling the deck on the bridge to boot. Iceberg? What iceberg?
The dance of the two Jim’s has kept blue-oval watchers amused for months now; the word at ground level being that (former CEO) Jim (Hackett) hasn’t really lived up to expectations, but that (new CEO) Jim (Farley) is either (a) absolutely and without doubt the chap to steady the ship, or (b) the diametric opposite of the above. It really depends on who you Continue reading “Death to the Mondeo”
With Ford’s Taurus the latest sedan nameplate set for a date with the eternal, what does this growing convergence mean for the large blue-collar American saloon?
Cadillac’s recently announced plans to remove a number of sedan model lines in response to shifting commercial realities appears not to have occurred in a vacuum. Last week it was Ford’s turn, first with reports of the Mexican-built Fiesta being phased out, but more dramatically, that executives have elected not to Continue reading “Victim of Stars”
About 15 years ago design rationalism enjoyed one of its occasional bouts of popularity. In a few cases the appliance of simple rules to simple shapes led to similar conclusions.
What we should be noticing in this slide show is the relation of the wing to the bumper and the treatment of the grille and bonnet. I noticed this originally because around about that time I occupied myself with a lamp design and without noticing how others did it arrived at something that looked very like the Fusion’s lamp. Continue reading “Convergences”
Night lighting is continuing to fascinate me. Under the bright, cold glare of a street lamp, this Fusion showed off the car’s essential character.
The wheel arches stand out here as does the upper surface of the body side above the feature line and door handles. The time is nigh when I should get a camera able to capture the depth of black and the richer colour of night lighting. Continue reading “A photo for Sunday: 2004 Ford Fusion”