As Ford shuffles its CUV deck on both sides of the Atlantic, do we detect a certain softening in the Blue Oval’s visual palette?
It has been, as DTW’s curiously silent Ford-obsessive, Myles Gorfe might have said, a very busy week in Ford circles, with not one, but three new CUV model lines being revealed. Although, in the interests of accurate reporting that statement might want to be revised downwards, given that the new-generation K U G A and E S C A P E models are broadly one and the same.
But to be even more factually rigorous, one really ought to refine this statement further, given that Ford did not at the time of writing get around to fully revealing the forthcoming Puma – (or should that read P U M A?) badged model, electing instead to Continue reading “This Aggression Will Not Stand”
Often described in ‘social death’ terms by the more hyperbolic members of the media, the MPV itself is now fading out before our eyes.
An oft-spoken cry from the more dogmatic end of the automotive spectrum came closer to coming true yesterday, following Ford’s announcement that production of B-Max, C-Max and Grand C-Max MPVs will cease at its Saarlouis plant in Germany at the end of June.
Of course, nobody is likely to (a) be poleaxed to the spot in shock, or (b) possessed by a frenzy of bathetic fervour at the news, given that sales of what are termed Minivans by our US friends have been in freefall for some time now, as carbuyers increasingly Continue reading “Death to the Minivan”
Chief among the novelties in 2007, Ford showed off a markedly re-styled Focus with virtually every panel changed. The show previewed the Kuga, their first cross-over “designed and developed in-house”, they said, which distinguished it from the bought-in Maverick. The Mondeo gained a 2.3 litre engine and a six-speed automatic was made available for that car, the S-Max and the Galaxy.
At the very back of the bottom of the list, Ford announced something they called the “Ford Individual” treatment to be rolled out (in management speak) Europe-wide. How many people felt compelled to Continue reading “Evermore the Realm?”