Chief among the novelties in 2007, Ford showed off a markedly re-styled Focus with virtually every panel changed. The show previewed the Kuga, their first cross-over “designed and developed in-house”, they said, which distinguished it from the bought-in Maverick. The Mondeo gained a 2.3 litre engine and a six-speed automatic was made available for that car, the S-Max and the Galaxy.
At the very back of the bottom of the list, Ford announced something they called the “Ford Individual” treatment to be rolled out (in management speak) Europe-wide. How many people felt compelled to Continue reading “Evermore the Realm?”
About 15 years ago design rationalism enjoyed one of its occasional bouts of popularity. In a few cases the appliance of simple rules to simple shapes led to similar conclusions.
What we should be noticing in this slide show is the relation of the wing to the bumper and the treatment of the grille and bonnet. I noticed this originally because around about that time I occupied myself with a lamp design and without noticing how others did it arrived at something that looked very like the Fusion’s lamp. Continue reading “Convergences”
We briefly review a method that improves rigidity, helps achieve the goal of a lighter car and also simplifies production. Which car have you sat in that uses this method?
The car body must meet two contradictory requirements: lightness and strength. Lightness abets performance and improves agility: less car to turn. It also usually helps keep the cost down. At the same time, a car must not fall apart while standing still or while in motion. And if the car should hit something it needs to protect the occupants. Usually you may have lightness or robustness but not both.
In Japan it’s the colour of death. In the west it suggests purity and simplicity. In a building it invokes introversion and despair. White. What’s it like on a car?
White is the new black. In recent years white has changed its social status in cars and gone from being a poverty-spec colour or the choice of Meditterraneans to being, well, just another colour actually.
After discussing the dead centre of the car market, we take a visit there: the Ford Focus 1.6 CDTi Econetic. [First published May 11, 2014]
This is the third generation Focus that I have tried. The Mk1 is a landmark and indeed a benchmark for many. It casts a long shadow over its successors. The Mk2 added refinement at the expense of driver enjoyment. Compared to the Mk1, the successor felt like being in a fat suit. So, what is the Mk 3 like now I have finally gotten behind the wheel? The main impressions are described below. Continue reading “DTW Summer Reissue: 2014 Ford Focus 1.6 CDTi Econetic Review”
As the brakes come off a troubled mainstream European car market, Ford and General Motors jealously guard market share, but at what cost?
The post crunch era has been tough for America’s European automotive outposts. Of the pair, Ford appears in better shape, having already taken painful steps to arrest serious overcapacity in their European operations by shutting loss-making plants. The closure of the Genk plant only partially explains why the US Fusion took so long to become the European Mondeo. Last year, we suggested Continue reading “Can the Mondeo Stage a Comeback?”
This is a milestone in Granada history. For the second series of the square-rigged Granny, Ford imported the cars from Germany, writes the chief-assistant-editor (classics), Myles Gorfe.
This is a 1979 Granada Ghia Sapphire with a 2.8 litre Cologne V6 and the smartest leather interior money could buy at this price range. Even today it looks smart and modern with its box-pleats and trad wood. Yet it was the top-of-the-line executive cruiser, able to Continue reading “Gorfe’s Granadas: 1979 Granada Ghia Sapphire”
It’s faint praise time for Ford again. Autocar have tested the Vignale version and came to a predictable conclusion. Yes, they like it but they still think you should buy a BMW 5 instead. Auto Express take an even harder line.
You can read the entire Autocar article yourself by clicking on the link above. What struck me was that the Vignale is clearly the Ghia X for our times. The key mistake they have made with this car is that it is lacking a distinctive, mechanical difference from the Titanium spec models that sit below it in the model hierarchy. I would dearly have liked this car to Continue reading “2015 Ford Mondeo Vignale – What Autocar Says”
Or Ford’s 2015 Mondeo is not alone. They are both guilty of the same crime. That crime is to offer a new model that differs very little from the predecessor.
Here’s the new 2015 Mondeo (above). Granted, it’s black and the lighting is terrible. It does look incredibly like the last one though. Ford does not usually do this. Usually they make it really clear that a new model has superceded the old one, for better and for worse. This time they Continue reading “Jaguar’s XF Is Not Alone”
The new Ford Mondeo will finally be on sale in 2015, just three long, long years after the launch of the car it was based on.
Above we see the 2000 Ford Mondeo, styled under the reign of Claude Lobo and Chris Bird. Then we have the 2006 version credited to Martin Smith but which is probably mostly a Chris Bird car. And finally, we have the 2015 car which I gather was designed in the US and has been sold as the Ford Fusion. The photos speak for themselves. Continue reading “Three Years Late to Market”
Ford’s influential adverts of the late ’90s set a style still in use throughout Ford’s communications. We look at an early example here.
At the end of the 20th century, Ford introduced a distinctive new style for their print advertising. The sans serif typeface indicated straight-forward modernity. It looks like a variant of Helvetica but is actually a font called Antenna The ads use both bold and non-bold type depending on the function. In the ad shown here it’s all big and bold and very clear. You can Continue reading “Theme : Advertising – Ford’s Typographical Revolution”
Who has the most engines to offer customers? DTW takes a close look at the state of play at VW, Opel and Ford.
The operating assumption behind this small study is that engines matter. More precisely, if a manufacturer can offer a decent range of engines for a given class of vehicles then they are very likely to have a better chance of selling something to someone. I’ll restrict my research to Ford, Opel and VW for this particular study.
Only a few puritans and some design dogmatists dislike chrome. However, a bit of tinsel would have made all the difference to emphasize the inherent goodness of some plain-Jane cars of recent years.
Chrome’s application on car exteriors is based on its capacity to resist corrosion, ease cleaning and increase surface hardness. It also has the pleasing ability to draw attention to the outlines of door frames, lamp housings and bumper pressings, among other features. Even at dusk, a chromed window frame shows up clearly and reveals the car’s character which would otherwise be hidden. Continue reading “Reflections On Chrome”
DTW has a spin in a 2010 Ford Mondeo 2.0 TDCi. If you’re thinking of getting a used one it’s probably going to be one of these.
The Ford Mondeo: what do we really know about this car? I had a test drive and can report how an informed but not expert enthusiast experienced it. Zetec trim adorned the vehicle and under the bonnet Ford had kindly installed their 2.0 litre TDCi engine. In many ways this car could be said to be the typical midranger and so is representative of the sort of Mondeo many people choose to live with for six or seven years of their lives. Continue reading “Critical Faculties: 2010 Ford Mondeo 2.0 TDCi”
Which cars are for today’s ophthalmologists, vets and professors of Medieval law?
About three decades ago certain makers sold cars for easily identifiable groups in society. Saabs were for well-paid university lecturers. Citroen could appeal to the Francophile and arty middle-class man. Lancia sold to intellectuals and business men who probably saw their work as a vocation. Humber appealed to bank managers of the bigger branches. But today, these brands are gone or unrecognisable Continue reading “Social Signifiers”
And What Is Wrong With Putting the Engine in Front of the Wheels?
Audi are in danger of becoming the Phil Collins of the petrolhead world, an act that even people who know little about music like to cite as being a bit off. Speaking as someone who can, hand on heart, swear that he has no murky Genesis related skeletons in his youthful musical vinyl rack and hopes he’ll never hear Against All Odds on the radio again, I’d judge that Mr Collins is no worse than many, and better than scores. Changing fashion means that he has just become a lazy symbol for bad comedians and the generally undiscerning to latch on to in order to suggest, quite undeservedly, their musical connoisseurship. Likewise Audi. In bars and on motoring websites everywhere, you will hear the drone of “overrated and overpriced …. style over content …. they’re all designed on a photocopier …. no driver involvement ….. they’ll never really be premier league until they go rear drive”. Is any of this justified?
After discussing the dead centre of the car market, we take a visit there: the Ford Focus 1.6 CDTi Econetic.
This is the third generation Focus that I have tried. The Mk1 is a landmark and indeed a benchmark for many. It casts a long shadow over its successors. The Mk2 added refinement at the expense of driver enjoyment. Compared to the Mk1, the successor felt like being in a fat suit. So, what is the Mk 3 like now I have finally gotten behind the wheel? The main impressions are described below. Continue reading “2014 Ford Focus 1.6 CDTi Econetic Review”
After “New Edge” came what exactly? And when? And why
For some considerable time I have been wondering about the legacy of Ford Europe’s design director, Chris Bird. What did he achieve and where is he now? First a short review of the received wisdom. Prior to taking up his position at Ford in 1999, Bird was at Audi (where he did the first A8) then renowned for its ice-cool design approach. Continue reading “Industrial Design Archaeology: New Edge to Kinetic Design”