The current KA+ is a dispiriting sight for those who appreciated the original’s daring style. Today, we consider lost causes in the form of the 2010 Start concept.
Presenting a plausible and attractive evolution of the Ur-KA silhouette, Start came out of Ford’s Californian design centre, allegedly as a conceptual piece of blue sky thinking. Designed by Jeff Nield under the supervision of Freeman Thomas, Start debuted at the 2010 Beijing motor show, touted as a technology trailblazer for the blue oval.
A delightfully organic, podlike shape, the stylistic homages to the original 1996 KA are abundant, especially in the shaping and treatment of the Continue reading “Start at the End”
As Ford readies its 2018 Euro-offerings, Driven to Write asks whether Henry’s Focus remains slightly askew?
In a Automotive News report this week, it was revealed that Ford will not unveil the new-generation Focus model at the Geneva show in March, electing to do so at a bespoke event the following month. The Ford spokesperson did not explain why this decision was taken (nor, it seems was the question asked) but it does suggest that Ford’s marketers believe they will Continue reading “Ford ReFocuses its Offer”
An encounter with the Ka’s more glamourous cousin has prompted Driven to Write to seek the word on the Street.
The 2002 Ford StreetKa was first shown at the 2000 Turin motor show as a concept, but its roots go back to 1996, when Ghia presented the Saetta, a teaser for that year’s Ka hatchback, but also the StreetKa’s direct forebear.
Despite arguably being the most gifted automotive engineer and manager of his generation, Prof Dr Wolfgang Reitzle would only ever enter the captain’s chair once he left the car industry for good.
It is one of automotive history’s more baffling paradoxes that a man of such undisputed talents as Wolfgang Reitzle never reached the post of chief executive at an automotive business. But as with a great many other high achievers, it actually was the same traits that had brought Reitzle so close to the apex that ultimately prevented him from arriving there.
And finally, another tale of compromise, recounted by M. Seidler.
Once work on the Almusafes plant was underway, Ford negotiated with the Spanish tax authorities to import some cars for use by their staff and management. Presumably the notion of using Chrysler 180’s or Seat 132’s would be too much to countenance. The sticking point was a rigidly enforced annual limit of 250 imported cars for the entire country. Continue reading “Compromise Redux – The Generous Generalissimo”
So you thought there was only one Fiesta Mk.1? In fact there nearly were two, and the one we never saw almost tore Ford apart.
From its inception in 1969, Ford’s small car project had always had inter-continental ambitions. An early project structure saw engines manufactured in Brazil being used in cars made first in Europe, with a production base in Brazil following on, which would not only serve the home market, but would also export to the USA. US and Asia-Pacific production sites would follow. Other visions included a simplified low-powered variant adapted for production in developing countries, a third world car maximum speed of 55-60mph, a 0-50 time of 25-30 seconds, capable of being sold at 50-60% of the price of the cheapest Ford Escort. Continue reading “Theme: Compromise – The Fiesta Mk.1 – Blood on the Boardroom Floor”
Let us consider the conventional wisdom about the first generation Fiesta.
It arrived some time after the revolutions in small car design which raged through Europe in the fifties and sixties, and continued to bear fruit into the early seventies. It was thus a rationalised ‘best practice’ car, standing on the narrow but solid shoulders of at least four influential and successful rivals which arrived early enough in the 1970s to influence and inform Ford’s designers. Continue reading “Theme: Compromise – The Fiesta Mk.1 – Almost Revolutionary”
A missed opportunity or a masterpiece of compromise? We look at the unassuming little engine that drove the Fiesta’s success.
CAR March 1974 was confident in its prediction about the Fiesta’s engine; “it is a completely new water-cooled, in-line four with single overhead cam and Heron head. It will come in two sizes – a little over 900cc and 1090cc for the top of the range model.” As we now know, the “scoop report” could scarcely have been more wrong, but it is easy to understand the reasons for their conjecture. Continue reading “Theme: Compromise – Ford’s Valencia engine. A Curious Orange?”
Phase Four – 1986-1994: The Rhymes of Goodbye. As Henry’s new broom sweeps both baby and bathwater, XJ40 gets a final makeover before it bows out.
Bent on beating General Motors to the punch, it appears the Blue Oval not only overpaid but failed to carry out a sufficiently thorough pre-purchase inspection. As the scale of Jaguar’s issues became clear, budgets and new car programmes were slashed. It didn’t take long for the briefings to start, the US giant unashamedly publicising their findings, seemingly oblivious to the negative PR this would engender – to say nothing about morale. Continue reading “History Repeating – XJ40 Part 18”