Today DTW features a car that was given a new lease of life with an extensive and highly effective makeover.
Ford regularly plays fast and loose with its mark numbers, often applying them to even quite modest facelifts of the outgoing model. However, in the case of the Sierra, the Mk2 designation was well deserved.
Ford launched the original Sierra in 1982 as a replacement for the conventional and conservative Cortina Mk5. The new model was a rear-wheel-drive car like its predecessor, but the aero body (believed to have originally been the work of Gert Hohenester working under the supervision of Design Director, Uwe Bahnsen at Merkenich) was dramatically different, with a hatchback instead of a conventional boot.
The other day we were talking about the Renault 16 which led us to the Renault 21 which…
…led me to look for one for sale. Finding one I noticed the unhappy design of the nose cone, the plastic mask around the headlamp and containing the upper grille aperture. Here (below) are some other cars which demonstrate an attempt at rethinking the way the front fascia was handled.
One of them really works – the Ford Sierra is utterly industrial design. And have you noticed the Dacia Duster uses the same concept but eschews the body-colour for the lamp panel? In fact the elegance of the concept is hidden by the Duster’s other fussy details.
A good, quantifiable value is a good selling point. It’s an even better selling point if few people know what it actually means, so they can’t really challenge it or compare it.
If you follow Formula 1 these days, you will hear a lot, an awful lot, about ‘aero’. Assuming the drivers don’t all have a fixation on the bubbly, chocolate snack, we can assume this means that the aerodynamics of the overpriced racing cars are very important. They are important for road cars too but, oddly, nowadays manufacturers don’t make a big deal of it in their marketing, leaving you to guess from the often excessively racetrack mimicked shapes of splitters, spoilers and diffusers we see on so many cars. Continue reading “Theme : Values – So Where Are The Drag Queens Now?”