In 1974, Ford at last gave serious consideration to a Transit replacement, instigating “Project Triton” by employing a French consultancy to produce studies for a new van to go on sale towards the end of the decade. The timing was inauspicious, in the midst of a global oil crisis and industrial and political turmoil in the UK.
Within the narrower confines of Ford of Britain, development of the strategically important Cargo medium sized truck range was running behind programme and over budget. Integration of the German and British operations was proceeding rapidly with priority for all resources going to the Fiesta supermini, the most expensive project in the history of the Ford Motor Company.
Let us move on to 1972, a momentous year for the Transit in the UK and Europe. Despite a house move, British production reached a new high at just over 55,000 units. Genk managed 37,000. Rival manufacturers had yet to follow Bedford’s example with a serious Transit challenger, although British Leyland were, shall we say, working on it. The Toyota Hi-Ace had recently arrived in the UK, finding favour with small businesses and motor-caravanners, but was not selling in the sort of numbers which would concern Ford.
By the beginning of 1968, one in three medium sized vans sold in the UK was a Transit, and Ford could easily have increased this number had there been more production capacity at Langley. In just over two years their share of the market sector had increased by 64% compared with that of the preceding Thames 400E. Ford’s description of their vehicle as a phenomenon was hard to dispute, also claiming that it had become “the most wanted vehicle in Europe”.
In the second part of our Transit story, we look at its unusual power units and the impact the van made on the British market following its October 1965 launch.
Ruggedness and simplicity were at the heart of the Project Redcap’s engineering, but the engines used to power the Transit were strangely at odds with these design principles. The choice of power was a foregone conclusion – Ford’s European operations had been guided to meet their over-1600cc needs with a range of 60 degree V4 and V6 engines for use in passenger cars and light commercial vehicles.
The decision is possibly understandable given the popularity of V8 engines in the USA, but the V-configuration made a far weaker case with half the number of cylinders. Despite this, Ford’s European satellites were producing two different V4s by the end of 1965, with German production exclusively using the V-configuration, while the largest capacity(1) British in-line four was the 1500cc version of the versatile, stretchable and tuneable ohv engine first seen in the 1959 Anglia 105E, with V4s covering the 1.7 to 2.0 litre range. Continue reading “Fanfare for the Common Van (Part 2) – Power and Glory”
We look at Ford’s most enduring European product, the clever and versatile van which not only became an instant best-seller, but shaped the future of Ford’s operations across the entire continent.
Henry Ford II’s whole life had been turbulent, and he never shied from aggressive intervention. Hank the Deuce had been President and CEO of the Ford Motor Company from 1945, and by the late 1950s was becoming increasingly troubled by the fragmented nature of the firm’s European operations. Viewed from Dearborn, the absurdity and inefficiency of two factories less than 500 kilometres apart designing and producing separate, unrelated ranges of vehicles with few, if any parts in common could no longer be sustained.
A sure sign that a Transit is hauling people and not boxes must be the non-white exterior coating. I saw an orange metallic one yesterday.
Sure enough, Ford in Denmark even uses this colour in its on-line publicity material. When I saw this one parked up somewhere in Jutland I had to take a closer look. You have to admit, it’s a satisfyingly spacey-looking machine. The bright orange paint brings out the graphic quality of the other elements. Essentially this is a commercial vehicle that has no trouble looking as good as a passenger car. Continue reading “With All Your Vain Fears And Groundless Hopes”