Extremely recently I noticed a Renault Grand Scenic. It’s a big and imposing car. So is the Espace. Is there any real difference between them apart from the price tag and the Espace’s motorized glove drawer?
With news that Ford’s upmarket Vignale line is falling below expectations, are the wheels already coming off the Blue Oval’s last chance saloon?
The key to viability in the European car market is finding ways to encourage customers to pay more. Easier said than done. According to a report last week in Automotive News, a JATO Dynamics analysis states the average UK customer pays £25, 400 for a mainstream brand D-segment car. By contrast, the average spend on a premium branded car of similar size was 36% higher. Continue reading “Up-selling Henry”
A lot can happen in two years, and since we’re examining the fortunes of PSA’s Distinctive Series, it might be useful to revisit this piece from Driven to Write’s early days to see what we thought then.
Is Citroën’s ‘Distinctive Series’ the final frontier for the legendary French automaker? [First published 16 January 2014].
Lately, France’s PSA group became the automotive Blanche DuBois – lurching with mounting desperation from one apparent suitor to another following the collapse of their core market. Yet amidst the gloom, a hitherto unimaginable success story seems to have unfolded, involving the marque most analysts had written off as beyond saving. Could Citroën, PSA’s trouble child since 1976, belatedly, and against all odds, find itself at the forefront of a marketing coup?