Big but not necessarily better, Ford’s late 60’s Zephyr brochure lays out its stall.
The cover is bereft of the expected seductive image of the car it describes. There is only blackness, a small head-and-shoulders photo of a well-groomed, confident looking individual and the title, “Motoring for the 15,000 a year man”. 15,000 miles that is, not Pounds Sterling, but the implication is there. Even £5000 per annum would have been a top-rank salary in 1970, when this brochure rolled off the presses of Alabaster, Passmore and Sons Ltd in Maidstone.
Continue reading “Theme: Brochures – Ford Zephyr Mk.4”
Defying convention and chiselling away at costs can be a recipe for disaster, as one manufacturer who ought to have known better found out.
Cast your eyes over this ‘platform’. If you’re keen on guessing games, you would take in the V-engine perched over the front wheel centreline, front struts, complex looking independent rear suspension, and all round disc brakes, and conclude that it was probably ‘80s or ‘90s, most likely from the upper end of a European or Japanese manufacturer’s range.
In which case you could scarcely be more wrong. The chassis belongs to a British Ford, introduced in 1966, and costing less than £1000 in its basic form. The Zephyr/Zodiac Mk.IV was the first mass-produced British Ford car to feature independent rear suspension. The trouble is, it wasn’t much good. Continue reading “Theme : Suspension – When Independence Goes Wrong”