Forschungs und Innovationszentrum

Offending Article

BMW’s latest G20 3-Series iteration has already caused no end of offense, but it appears the affront goes beyond the visual.

“The BMW 3 Series Sedan represents the heartbeat of the BMW brand and the epitome of sporty driving pleasure in the premium midsize segment. Exuding dynamic design, agile handling, exceptional efficiency and innovative equipment features, it takes the signature characteristics of a BMW and turns the volume up several notches.

Precisely drawn lines and strikingly contoured surfaces mark out the exterior, which showcases the brand’s new design language. The interior also has a clear, modern and sophisticated design. The new-edition 3 Series sees BMW building above all on the sporting tradition of the best-selling car.” (BMW Press).

You would expect BMW’s PR representatives to Continue reading “Offending Article”

Dreams of Reason Produce Monsters

Chris Bangle may have been maligned for a good deal during his tenure at BMW, but there is one car for which he deserves our full opprobrium.

All evolutionary pathways have their variances, those points of deviation from the natural course, most of which lead to dead-ends. Some however mutate, leading to strange and unnatural creations. In 2007, BMW unveiled one such grotesquery, an incongruously formed fastback SUV concept, dubbed a Sports Activity Coupé, which was revealed the following year in production form as the X6.

Chris Bangle is a man who seems content to Continue reading “Dreams of Reason Produce Monsters”

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