Investigating the overlooked and unexplored history of VAZ.
VAZ (in Russian: ВАЗ)(1) is well known in the automotive world. It was established in 1966 as a joint-venture between the Soviet Union and Fiat to mass-produce affordable, reliable, and technologically relevant family cars for the Soviet people(2). Its first product was the VAZ-2101 Zhiguli saloon(3), a more rugged version of the Fiat 124, adapted to cope with the adverse conditions of the USSR. The Zhiguli was so successful that VAZ/AvtoVAZ would become the country’s largest car manufacturer.
Much has already been written about both the Zhiguli, which was exported under the Lada (Russian: Лада) brand, and its maker. Here on DTW you can enjoy features on both the Zhiguli(4) and the factory in Tolyatti(5) where it was built, written by my fellow contributors Sean Patrick and Andrew Miles respectively. There are, however, unexplored and unreported details of the history of VAZ. This is precisely what we will attempt to bring to light in this three-part series, primarily by examining the US State Department’s historical archives. Specifically, we will examine the politics and the diplomacy behind the establishment of the Soviet automaker.
Astonishingly, these behind-the-scenes details seem to Continue reading “VAZ: Diplomacy, Politics, and Urban Legends (Part One)”