What we Talk About When we Talk About The S-Type

Driven to Write (with no thought to our own safety) addresses the big one.

Image: Driven to Write

It’s somewhat overdue. In every Jaguar aficionado’s lifetime one has to approach X200 and try, (now come on, stop giggling back there) really try to view it with something remotely akin to an objective gaze. Because for many of us, it’s the Sargasso Sea of Jaguars. The mad aunt in the attic, the great un-namable. But has sufficient time elapsed to Continue reading “What we Talk About When we Talk About The S-Type”

Trompe Le Mondeo – Jaguar X-Type – part 1

Driven to write looks back at Jaguar’s reviled X-Type and asks whether it was it simply a Mondeo in drag or something a little more nuanced?

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The X-Type almost bankrupted Jaguar. According to a study carried out by Bernstein Research, the (then) Ford-owned car maker lost €4600 on every X-Type sold; a net loss amounting to over €1.7 billion. Lets allow that sink in for a moment. Given that it was the best-selling Jaguar to date with 362,000 produced over an 8-year lifespan, the reasons for the X-Type’s failure and subsequent pariah status remain a matter of intense debate, even though it was widely viewed as being a well-engineered, broadly credible attempt at a compact Jag.

Continue reading “Trompe Le Mondeo – Jaguar X-Type – part 1”

Goodbye X150! (2006-2014)

Why you will be missed… 

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  • Because you were a first glimmer of hope for any creditable Jaguar enthusiast after a great many, very dark years.
  • Because your crisp, Ian Callum style lines – albeit still fairly conservatively executed – were nothing short of a relief after years and years of doughy blobs.
  • Because you always were a decent drive.
  • Because you were the first Jaguar in ages that was more appealing than what the German competition had to offer.
  • Because a competent facelift kept you from appearing like some undignified pensioner (one lesson you learned from your grandfather, the E-type, who was kept on life support far too long).
  • Because you still are more appealing than any modern Mercedes SL.
  • Because your high performance derivatives served so well as testbeds for the F-type.
  • Because you hereby prove that you won’t outstay your welcome.
  • Because you were the car that gave me hope that all was not lost for Jaguar when I saw you for the first time in the aluminium, at the 2005 IAA.