Under the Knife – A Late Reprieve

2007’s X-Type facelift illustrated how one can do more with less.

(c) cargurus

Few cars are created with an unlimited budget – after all, such a bounteous situation is no guarantee of an inspired result. On the other hand, budgetary restrictions are rarely a recipe for a successful product either. Certainly, when Jaguar’s 2001 X-Type was being scoped during the latter part of the 1990s, the Ford-controlled British luxury carmaker wasn’t exactly awash with cash, even if by then they were at least making money rather than haemorrhaging it as they had been, only a few years earlier.

X400 (as the X-Type was termed at Jaguar) formed the core of the blue oval’s growth strategy for the leaping cat, aimed at catapulting the marque into the big league with annual sales in excess of 200,000 cars. A hugely ambitious programme, which also encompassed the refitting of the otherwise defunct Ford Halewood plant in Merseyside; this latter aspect ladling such costs upon the programme that anything less than total success would be viewed as failure.

With so much riding upon it, X400 had to Continue reading “Under the Knife – A Late Reprieve”

Custodian of the Flame

In the wake of Ian Callum’s sudden departure from Jaguar, we document the circumstances of his arrival in 1999, with an overview of his predecessor’s legacy.

Geoff Lawson outside Jaguar’s Browns Lane offices in 1996. (c) classic and sportscar

The immediate period following Ford’s takeover of the Jaguar marque was a pretty febrile time – for a whole host of reasons, but primarily for the schisms which took place as Blue Oval management took stock of what it had purchased. As the stark realisation dawned that $ billions would be required to Continue reading “Custodian of the Flame”

Style Council

The Jaguar S-Type was intended to spearhead Ford’s growth plans for the leaping cat. That didn’t quite work out as planned.

(c) driving.ca

Now is the winter of our discontent: In November 2004, Ford appointee, Joe Greenwell faced a panel of hostile UK parliamentarians at the Trade and Industry select committee in Whitehall, seeking explanations for his parent company’s decision to Continue reading “Style Council”

What We Talk About When We Talk About the S-Type

Driven to Write (with little thought for his own safety) addresses the big one.

S-Type
Image: Driven to Write

In every Jaguar aficionado’s lifetime he must approach X200 and try, really try to view it with something remotely akin to an objective gaze. Because, let us not mince words, it’s the Sargasso Sea of Jaguars. The mad aunt in the attic, the great un-namable. But has sufficient time elapsed to Continue reading “What We Talk About When We Talk About the S-Type”

Trompe Le Mondeo

A Mondeo in drag? Driven to write examines Jaguar’s ‘much-loved’ X-Type to establish whether there is more to it than this shopworn pejorative might suggest.

Jaguar X-Type
Image credit: (c) carpixel

It’s probably accurate to say that the X-Type essentially bankrupted Jaguar. Certainly, the Ford-owned carmaker never recovered from the losses incurred by the X400 programme. According to a study carried out by financial analysts, Bernstein Research, Jaguar lost €4600 on every X-Type built – a net loss amounting to over €1.7 billion. Allow that to sink in for a moment.

Given that it remains the best-selling Jaguar to date with 362,000 produced over an 8-year lifespan, the reasons behind the X-Type’s failure and subsequent pariah status remain a matter of Continue reading “Trompe Le Mondeo”

Trompe Le Mondeo (Part 1)

Driven to write looks back at Jaguar’s ‘much-loved’ X-Type and asks whether it was it simply a Mondeo in drag or something a little more nuanced?

Jaguar-X-type_2794124b
Jaguar X-Type. Image uncredited

It’s probably accurate to say that the X-Type essentially bankrupted Jaguar. Certainly, the Ford-owned carmaker never recovered from the losses incurred by the X400 programme. According to a study carried out by financial analysts, Bernstein Research, Jaguar lost €4600 on every X-Type built – a net loss amounting to over €1.7 billion. Allow that to sink in for a moment.

Given that it remains the best-selling Jaguar to date with 362,000 produced over an 8-year lifespan, the reasons behind the X-Type’s failure and subsequent pariah status remain a matter of Continue reading “Trompe Le Mondeo (Part 1)”

Goodbye X150! (2006-2014)

Why you will be missed… 

jaguar-xk8-5022639869956169885

  • Because you were a first glimmer of hope for any creditable Jaguar enthusiast after a great many, very dark years.
  • Because your crisp, Ian Callum style lines – albeit still fairly conservatively executed – were nothing short of a relief after years and years of doughy blobs.
  • Because you always were a decent drive.
  • Because you were the first Jaguar in ages that was more appealing than what the German competition had to offer.
  • Because a competent facelift kept you from appearing like some undignified pensioner (one lesson you learned from your grandfather, the E-type, who was kept on life support far too long).
  • Because you still are more appealing than any modern Mercedes SL.
  • Because your high performance derivatives served so well as testbeds for the F-type.
  • Because you hereby prove that you won’t outstay your welcome.
  • Because you were the car that gave me hope that all was not lost for Jaguar when I saw you for the first time in the aluminium, at the 2005 IAA.