Driven to Write (with no thought to our own safety) addresses the big one.
It’s somewhat overdue. In every Jaguar aficionado’s lifetime one has to approach X200 and try, (now come on, stop giggling back there) really try to view it with something remotely akin to an objective gaze. Because for many of us, it’s the Sargasso Sea of Jaguars. The mad aunt in the attic, the great un-namable. But has sufficient time elapsed to Continue reading “What we Talk About When we Talk About The S-Type”
Driven to write looks back at Jaguar’s reviled X-Type and asks whether it was it simply a Mondeo in drag or something a little more nuanced?
The X-Type almost bankrupted Jaguar. According to a study carried out by Bernstein Research, the (then) Ford-owned car maker lost €4600 on every X-Type sold; a net loss amounting to over €1.7 billion. Lets allow that sink in for a moment. Given that it was the best-selling Jaguar to date with 362,000 produced over an 8-year lifespan, the reasons for the X-Type’s failure and subsequent pariah status remain a matter of intense debate, even though it was widely viewed as being a well-engineered, broadly credible attempt at a compact Jag.