Best Thing Since Sliced Bread

The best bread never lasts.

Gutbrod Superior. Image: Motor-car.net

For a company that claims to have brought mass produced direct petrol injection to the engine world, few have heard or remember the short lived German firm of Gutbrod – the English translation being good bread. If Lloyd were a flash in the pan for their eleven years, Gutbrod was the mayfly – forty two months and gone.

Founded in Ludwigsburg 1926 by Wilhelm Gutbrod, their initial wares were motorcycles under the Standard brand name. Light agricultural machinery soon followed as did their first car – the rear engined Standard Superior. Expansion saw them Continue reading “Best Thing Since Sliced Bread”

Micropost: Why Design Matters

German news magazine, Der Spiegel, didn’t have to look very hard to find the right image to accompany its cover story on the alleged German car manufacturers’ cartel

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Photo (c) Der Spiegel

Continue reading “Micropost: Why Design Matters”