Range Rover’s success over the past two decades in establishing itself as the pre-eminent manufacturer of luxury SUVs is truly remarkable, particularly when one considers JLR’s chequered and occasionally traumatic ownership history. British Leyland, BMW and Ford all attempted to impose their plans on the company, with decidedly mixed results. It was only in 2008, when JLR was acquired by Tata Motors, a subsidiary of the giant Indian industrial conglomerate, Tata Group, that the company finally enjoyed both the financial stability and management autonomy to Continue reading “A Gilded Cage?”
Editor’s note: A version of this piece was originally published on DTW in May 2018.
Don Henley’s 1984 Grammy-winning hit single, Boys of Summer was a meditation on reminiscence and regret. It plays on the slick US West Coast values of the lyricist’s Eagles heyday, deftly subverting its MOR rock sheen to underline more mature themes of ageing and loss. The track was not only a sizeable success in the US and elsewhere, but gained Henley a critical credibility he had perhaps hitherto lacked. After all, looking back to the past can be instructive, and in some cases, a virtual necessity. However, true folly lies with those who attempt to Continue reading “Boys of Summer”
The Derek Zoolander of CUV’s? We consider the Evoque.
In product marketing terms, the concept of a compact luxury car, while appealing on paper, has largely proven a tough sell on the field of play. Buyers had an annoying habit of equating luxury with scale and visual heft, the perception being that smaller cars were cheaper cars. For strategic planners in the early years of the current century, such nostrums were increasingly being challenged in the face of evolving regulation and buying habits, but a nagging uncertainty remained – carmakers never having made a fortune by asking customers to Continue reading “Outdoor Couture”
Since their acquisition in 2007 by Tata Motor, JLR management’s brand-stewardship has been, how shall we say this: uneven. Not so when it comes to brand-Range Rover however, for there is no conceivable question now about its elevated position, close to the pinnacle of the luxury vehicle ziggurat. Of course this is no rags to riches fable; in metaphorical terms, more a muddy pair of Wellingtons to Church’s hand-tooled Oxfords style transition, given the use to which the average L405 series is habitually put. But it is likely that Anno-2021, the RR is probably a more convincing luxury conveyance than anyone’s private-hire Sonderklasse.
Say what you will about newly-forged Stellantis, but now that the reconstituted car giant has cleared its regulatory hurdles, it has hit the ground at a blistering pace – particularly on the new model front. Much of it of course being massively overdue, given the delays and re-organisation such a colossal enterprise necessarily entailed, and that is before we mention the malign effects of the pandemic, or the recent industry-wide shortage of micro-chips, the most recent frontier in the automotive industry procurement wars.
This week, as reported in Automotive News, CEO, Carlos Tavares told reporters from French publication, Le Point that it will no longer be necessary for Stellantis to Continue reading “Newsgrab”
There it goes. The year that wasn’t. Worst year ever. One which has at times felt something more akin to a grim combination of Groundhog Day and Flann O’Brien’s The Third Policeman. A painful year for most, a life changing one for many others. But still as they’d say round these parts, mad for road. But at this brief period of reflection before we wend further onward, there remains as much to Continue reading “Adieu 2020”
Having made a less than critically acclaimed stab at reinvention with Ghia’s 1996 Sentinel, Lincoln’s Gerry McGovern hit the bullseye with the 2002 Continental concept.
With the Jack Telnack era of design leadership coming to a close in 1997, Ford’s styling centre in Dearborn entered a new phase under J. C. Mays, who following a two year stint as design consultant for the Blue Oval, was selected as Ford’s new design Veep. With a new face came a new broom, Mays telling journalists at the time, “I have been brought in to make some changes and I fully intend to do that.”
Reporting from the 88th Geneva motor show, Driven to Write, in conjunction with Auto-Didakt searches in vain for signs of progress amid the weaponised SUV landscape.
Having launched what is quite likely the star of the Geneva motor show in the comely form of the Jaguar I-Pace, JLR are quite understandably basking in peer-group approbation and the warm glow of being on-zeitgeist. But meanwhile, there is more conventional fare to be made and sold – and a bottom line to be protected. After all, introducing a BEV is a witheringly expensive business, especially one whose sales potential still remains a relative unknown.
So offering what is arguably the yang to the I-Pace’s ying, JLR also debuted the limited-run Range Rover SV Coupé – all £220,000 (before options) of it. To be constructed at JLR’s Special Vehicle Operations atelier in Coventry, only 999 examples will Continue reading “Geneva 2018 Reflections – Above and Beyond”
Continuing DTW’s meta retrospective, we dial the time machine back to 1997.
1997 was an eventful year (weren’t they all?) which in a series of reversals for establishment-Britain saw the Chinese regain control over Hong Kong, and the dominant Conservative party lose power domestically following an 18-year run. In Paris that autumn, Princess Diana died in a car accident, the Hale-Bopp comet had its initial sighting, and oh yes, the Titanic sank again.
Everybody’s gettin’ down at the Disco, so Land Rover’s CCO gets his boogie shoes on.
Since Land Rover announced the current L462 Discovery last year, JLR and Land Rover’s Chief Creative Officer, Gerry McGovern have been batting away varying degrees of critical opprobrium over the vehicle’s rear-end styling – the Discovery’s offset numberplate positioning to be exact. A few weeks ago GMG expressed his defiance at the critical backlash associated with his creation, suggesting the problem was not of his making.
While the story of the Defender’s potential rise from the grave continues to garner column inches, does it mask a more compelling drama?
Something of a minor storm has been taking place amid sections of the media over reports that industrialist, Jim Ratcliffe has been in talks with Jaguar Land Rover over purchasing the rights and tooling for the recently axed Defender model. The story which first appeared in The Times newspaper claims the chemicals boss intends to re-start production of the 68-year old model, with some suggesting a Caterham-style reinvention and modernisation programme under an alternative nameplate.
This story was picked up with some seriousness by Autocar but has been refuted in robust terms by JLR – a spokesperson telling reporters; “There is no way this is happening, we’re not going to let anyone build our Defender.”Continue reading “Resurrecting the Defender”