Word on a Wing

On the surface, Renault’s 1983 Gabbiano was simply an innocuous concept, but could it also stand as a metaphor for a decades-spanning rivalry?

1983 Ital Design Gabbiano. Image: Weilinet

Following former head of Citroën bureau d’études, Robert Opron’s move across Paris to head Renault’s styling studios in 1975, design responsibility appeared to remain an in-house arrangement. However over time, a decision was taken either by senior management or by Opron himself to Continue reading “Word on a Wing”

A Photo for Sunday – They Grow Up so Fast

Don’t be fooled by the musicals, the rain in Spain falls on the coastline too.

Image: Driven to Write

Marbella in October can be precipitous and to be fair, this was the only day it rained during my recent visit, so I’m not complaining. The Irish are used to getting wet anyway, so I was hardly going to let a drop in atmospheric pressure interrupt my ongoing quest for a green car. However, while pounding the streets, I Continue reading “A Photo for Sunday – They Grow Up so Fast”

SEAT Again Giorgetto

I’m not sure they heard you the first time… or the second.

Porsche 932 design study by Ital Design. Image: car-revs-daily

So what have we here? Well it appears to be Ital Design’s 1991 proposal for Porsche’s abortive 989 four-door saloon project. As detailed previously on these pages, Porsche had been investigating a four-seater saloon ever since the 928’s inception, the 989 concept being the culmination of Zuffenhausen thinking at the time. But while the in-house proposal reflected Porsche’s enthusiasm for traditional silhouettes, there was clearly some hand-wringing as to whether this was the best way forward. Continue reading “SEAT Again Giorgetto”

Cars That Could have Been Citroëns – 1980 Ital Design Medusa

What you say isn’t always necessarily what you mean.

Ital Design Medusa. Image: autoviva
Ital Design Medusa. Image: autoviva

As Europe’s leading car design consultancy, Ital Design has always been in the business of ideas, and while they could to some extent predict the future in styling terms, they couldn’t necessarily convince the industry to follow their lead, which saw many promising styling studies on the cutting room floor. But in the industry’s defence, the price of failure has always been high.
Continue reading “Cars That Could have Been Citroëns – 1980 Ital Design Medusa”

Gamma Bytes: When Gamma went Mega

Of all the concepts based upon Lancia’s unfortunate ’70s flagship, this was the most significant. Enter the Megagamma.

1978 Megagamma. Image: Italdesign
1978 Megagamma. Image: Italdesign

In 1978, the motoring world gathered at the Turin motor show to gawp at the new metal and absorb the latest trends from the cream of Italy’s styling studios. Particularly those of Ital Design, already Italy’s most important automotive carrozzeria. However the reaction to this 1978 offering was initially one of bemusement, bordering on derision. Neither estate, van nor saloon – what on earth was Giugiaro thinking? Continue reading “Gamma Bytes: When Gamma went Mega”

Theme : Evolution – A Road To Nowhere?

Is design still evolving? As part of this month’s theme, Driven to Write republishes a post from the beginning of last year

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Does Car Design Have a Future?

Car design is usually late to the party. This isn’t because designers aren’t up to it – consider the bold output of the Bauhaus in the 1920s and 30s, when run by Walter Gropius, then consider his rather conventional design for an Adler car of the same period. It wasn’t until the late 1990s that critics felt that a car, an Audi, deserved the Bauhaus soubriquet.

Compare 50s modernist and brutalist buildings with the florid vehicles produced then. Cars did vaguely get round to Continue reading “Theme : Evolution – A Road To Nowhere?”

Death of a Carrozzeria

We bid a tearful adieu to one of the greats.

bertone504

This year, Bertone has joined the doleful list of recently deceased Italian styling houses, having held out against the inevitable longer than most. The quantity and quality of Bertone’s output had been in decline, particularly as commissions from major manufacturers began to dry up. The era of the great Italian styling houses is over and the centre of gravity has moved away from its traditional Italian heartland. Continue reading “Death of a Carrozzeria”

A Question of Form

Has Centro Stile Fiat ever produced a design of lasting significance?

centro stile alfa romeo

This is the question I found myself asking having read a recent driventowrite piece on Lorenzo Ramaciotti – (which I urge you to read). Because like many, I held firm to the view that Turin’s fabled carrozzerie were responsible for everything worthy of note. On the other hand, memory can sometimes prove a faulty co-driver, so I did what any self-respecting auto-nerd would at this point and revisited the Fiat group’s styling back catalogue in a quest for answers. So what we have here is a list of significant Fiats of the last 50 years and who was responsible for their styling*Continue reading “A Question of Form”

What Exactly Is Lorenzo Ramaciotti Doing?

This being, unofficially, the Fiat/FCA themed month, I feel like shedding some light on Fiat’s current styling policy and the man responsible for it. 

lorenzo-ramaciotti

And when I say “shedding some light”, I actually mean pointing out all the dark and shadowy areas that currently make up Fiat’s styling. More questions will be asked than answered, inevitably.

Superficially, the reorganisation of Fiat’s different Centri Stile in the wake of the company’s Marchionnisation seems to have been a straightforward example of streamlining. And, unlike the most famous jumper lover’s financial and fiscal shenanigans, this move appears to be both easily graspable and logical.  Continue reading “What Exactly Is Lorenzo Ramaciotti Doing?”