Glas – Driven To Write

We recall the extraordinary career of Walter Schätzle, a former Borgward dealer whose dedication to the marque briefly made him West Germany’s smallest carmaker.

The collapse of any large manufacturing business is a traumatic and far-reaching event. Lawyers quibble, accountants audit, suppliers stumble, vultures gather. When the collapse involves an automaker, loyal customers feel that their prized vehicles are like orphans and may find that their only support and solace is the dealer who sold and maintained their cars. Many of those dealers will have moved on to other franchises – they have to make a living – but some remain in the thrall of the defunct marque, with a dedication that far transcends vulgar commerce.

The collapse of Bremen-based Carl F W Borgward GmbH in 1961 shook the assuredness of Wirtschaftswunder West Germany, but the controversial story of that event is beyond the scope of this article. One former Borgward dealer, Walter Schätzle (1928-2021), not only went above and beyond expectations to Continue reading “Walter Schätzle – Resurrection Man”

DTW Considers The Alternative German Big Three

At the end of the 1950s, there was a sizeable group of home-owned players in the German industry, but we shall concentrate initially on three of them – Borgward, NSU and Glas. Only the first few paragraphs of this piece are fact, the rest is entirely speculation as to how things could have worked out quite differently, yet might have ended up much the same.

Borgward had been making cars since the 1920s. They were fast to restart manufacture after the War, being the first German company to put an all new car into production, the Hansa 1500. This was replaced in 1954 by the mid-sized Isabella and that was joined in 1959 by both the larger six-cylinder P100 and the smaller Arabella, featuring a flat 4 boxer that Subaru used as a reference point when developing their own engine. Continue reading “Alternative Paths In An Unpredictable Industry”