The Case Is Altered

Is the unthinkable finally happening?

Golf 8. (c) autoscout.de

Nothing can be maintained indefinitely – even the most successful careers eventually end in failure. In 2017, when a drop in Volkswagen Golf sales was reported, it was viewed as an aberration, a blip in a broadly upward graph. However, just three years later, the realisation is dawning that the Golf as we know it not only has peaked, but is in serious decline.

Several weeks ago, I raised the question on these pages as to whether the new 8th generation would the first Golf debut that really didn’t matter? It was, to some extent a rhetorical query, and one which at the time was not picked up upon. I return to Continue reading “The Case Is Altered”

Definition Point

We profile Ford’s 1998 sector-defining Focus.

(c) namu.moe

The advent of a defining car, while largely something of a singularity, can only truly be recognised as such once a period of time has elapsed. Over time, the Ford Motor Company has created a number of cars which have in their way, defined their eras, largely due to their ubiquity, and popular appeal. However, the number of truly outstanding Euro-Ford car designs are fewer in number.

The 1998 Focus recalibrated not only what a C-segment car looked like, but how it could Continue reading “Definition Point”

Car is a Four Letter Word

The fourth generation of the series proved to be the quintessence of Golf. Twenty years later, it still is.

1997 Volkswagen Golf Mark IV. Image: 3dtuning

In 1974, a teetering VW took a risky punt into the relative unknown by launching a car, which by no means avant garde, (even by the standards of the day), was nonetheless some way left of centre. While it would be facile to suggest it was anything but a commercial success, it wasn’t perhaps until its second permutation that it began to truly dominate the sector it would ultimately define. Continue reading “Car is a Four Letter Word”