Flicking the Switch

“Electric now has a Mercedes.” Yes, but have you seen it?

(C) Media-Daimler

“EQ or Electric Intelligence by Mercedes-Benz is our electric mobility brand. EQ represents ‘Emotion and Intelligence’, two Mercedes brand values. It comprises of all essential aspects related to customer-focused electric mobility and goes beyond the vehicle itself.” Mercedes-Benz.

A recent conversation with an industry insider prompted an observation that at Driven to Write, we tend to give Mercedes-Benz’s Chief Creative Officer a bit of a hard time. In this individual’s not entirely unwarranted view, we have a tendency (as one might say in football parlance) to Continue reading “Flicking the Switch”

Laughing Stock

For every alleged innovation there is always a precedent. Come now, you hardly imagine the Gorden comes up with this stuff on his own, do you?

AMC Eagle Sedan: Image credit: favcars

When Daimler’s Chief Design Officer, Gorden Wagener turned up in his immaculate sport-casual attire for the debut of the Maybach Ultimate Luxury concept, he told assembled journalists it represented “a totally new archetype of kind never seen before.” Of course even the most empty phrases contain a grain of truth because in the manner of a stopped clock, he’s half right.

It’s entirely possible that Daimler’s CDO neither knows nor cares that his verbiage-laden uttering lacked much by way of substance. After all, Mercedes’ resident believer in beauty and intelligence is unlikely to Continue reading “Laughing Stock”

That Joke Isn’t Funny Anymore

Last week’s Beijing takeaway has led to an unpleasant case of indigestion, courtesy of our friends at Baden-Wüttermberg. 

Paint a vulgar picture. Mercedes-Maybach Ultimate Luxury concept. Image credit: Hypebeast

“We have a social responsibility. Somebody has to stop this nonsense.” These were the words of BMW’s Hans-Peter Weisbarth, spoken in 1989 in the context of the horsepower race that was consuming the German car industry at the time. One I might add, which shows no sign of abatement some thirty years later.

But today, they also lend themselves to a different race to the bottom which seems to hold the motor industry in a deathly grip. Much has already been said Continue reading “That Joke Isn’t Funny Anymore”

Schandfleck-Klasse

The once-proud Mercedes-Benz has suffered a fair few indignities of late, but there is one desecration to make all the others appear moderate and respectful by comparison. 

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Yes, you can trust your eyes, photo (c) carscoops.com

It takes quite a lot to make Sensual Purity® appear timid and deliberate. In that sense, the Mercedes Royale (which, legally speaking, is unlikely to Continue reading “Schandfleck-Klasse”

Geneva Motor Show 2021 Preview: Mercedes-Benz A-class

In an exclusive preview ahead of its unveiling at the 2021 Geneva show, Driven To Write can reveal the significantly refreshed Mercedes A-class.

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Official designer’s sketch of the 2022 A-class, photo (c) Driven To Write

The current Mercedes A-class, internally dubbed W177, receives an extensive mid-life facelift, to be officially presented at the 91th Geneva International Motor Show. Ahead of the world premiere, Driven To Write can provide exclusive insight into the most significant overhaul the A-class model has ever received.

“It’s time to be bold. It’s time for creases”

Daimler AG’s Chief Creative Officer, Gorden Wagener proclaims that the refreshed A-class is more than the regular nip-&-tuck-job. “The A-class is one of our icons. It is the most premium car in its class, and this new design shows that more than ever.”

Styling, incidentally, is the focal point of W177’s overhaul. Since its market introduction in 2018, the current A-class has turned out to Continue reading “Geneva Motor Show 2021 Preview: Mercedes-Benz A-class”

Signs of Our Times

Is the rejection of historical displays of excellence a sign of daring boldness – or the revelation of glaring ignorance?

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photo (c) auto-didakt.com

For the sake of readership enjoyment, we shall not again repeat the litany about how Mercedes-Benz ‘ain’t what it used to be’ and how Swabian diligence has given way to Sensual Purity®.

NuMerc is upon us, there’s no doubt about it. So rather than Continue reading “Signs of Our Times”

Paths Of Glory

The most visual social media network, Instagram, provides car designers with the perfect platform to present their work. Or themselves. 

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Nothing Can Keep Gordenstagram Down

In a sense, Harley Earl was too early (no pun intended). If he’d waited three quarters of a century before pursuing his career as chief designer and PR innovator, he wouldn’t have needed lavish GM roadshows and the likes to showcase the fruit of his and his underlings’ labour. He could just Continue reading “Paths Of Glory”

Sensuelle Pureté

An oddball concept car by an almost forgotten French coachbuilder retrospectively turns out to be an almost eerily prescient source of inspiration. 

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Was this on Gorden Wagener’s bedroom wall? photo (c) motor1.com

Daimler AG Chief Creative Officer and creator of hot & cool Sensual Purity®, Gorden Wagener, once stated that he doesn’t worship any other car designer, preferring to Continue reading “Sensuelle Pureté”

Hot and Cool. (But Mostly Hot…)

With the third generation CLS, Mercedes-Benz dials down the Purity while ramping up the Sensuality. Oh Gorden!

Blessed be his name. Prof. Dr. h.c. Gorden Wagener, Chief Design Officer, Daimler AG. Image: mercedes-benz

Having trudged through Mercedes-Benz’s predictably hyperbole-laden press release for the new CLS, (so you don’t have to) the temptation to point both barrels feels overwhelming, but the author nevertheless promises to do his best. Instead, I’d like to reflect upon whether nu-CLS embodies a return to form for a model which perhaps did more to Continue reading “Hot and Cool. (But Mostly Hot…)”

High Flying Adored

No longer content with the surly bonds of earth, with this Rocheresque alliance with Emirates, the Blessed One’s ambitions have truly taken wing.

Dr Jens Thiemer, Mercedes-Benz Vice President Marketing: “Travellers in Emirates First Class are now also able to enjoy the sense of luxury of our Mercedes-Benz S‑Class above the clouds”. Image: nyobserver

Everybody (and their dog) wants at the very least to touch the Blessed One’s hem, and after all, who can blame them? Having successfully reinvented Mercedes-Benz as the last word in modern purity and sensual luxury, the frail ties of the auto business were never going to be sufficient to hold his-blessedness to our leaden promontory, when he can Continue reading “High Flying Adored”

IAA: Lone Star

The classiest, most charming Mercedes-Benz S-class derivative in ages does not wear a three-pointed star. How poignant. 

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This is not a Mercedes-Benz S-class convertible sporting some new DetoxAmbience® specification, but the Carlsson Diospyros. Hiding behind that clumsy moniker – and the presumption that car customising inevitably leads to Mansory-like levels of gaucheness – is the most assured and tasteful version of the current S-class released so far. Continue reading “IAA: Lone Star”

Anger Is an Energy

The Concept Z4 has landed and it’s mad as hell.

“I’m Not Going to Take this Any More.” Image: BMW UK

BMW have released photos and a rather toe-curling video for their new concept Z4, said to provide broad clues as to how next year’s production Z4 will look. Good grief, it’s an angry looking thing, isn’t it?

Here are some words. They’re lifted from BMW’s website, (verbatim) so I take no responsibility. Apart from the annotated comments of course, which are mine. Continue reading “Anger Is an Energy”

A Glass Cabinet at the Colombi Hotel

In picturesque Freiburg, there’s a luxury hotel that houses a small display case that has an awful lot to tell about the Bundesrepublik of yore – and a certain German car manufacturer. 

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Photo (c) gourmet-residenzen.com

Continue reading “A Glass Cabinet at the Colombi Hotel”

Crease Is The Word – Vision A Unmasked

Lines and creases – so last season.

The Blessed One in person. Image: focus.de

This week has seen the unveiling of Mercedes’ latest concept, previewing the styling direction to be taken by the next generation of A-Class-series Mercedes models. Concept A was previewed earlier in the year with a conceptual sculpture and a toe-curling lecture by the blessed one on how his signature design theme was evolving. Since then, he’s completed a glossy coffee table book in conjunction with Conde Nast, called “Sensual Purity: Gorden Wagener on Design” and is rumoured to be working with Eyna on a concept album to accompany it. Continue reading “Crease Is The Word – Vision A Unmasked”

Base Metal

Ever get the feeling you’ve been cheated?

Welcome to entry level. Image: Motorpoint
Welcome to entry level. Image: Motorpoint

The general consensus amongst the great and good of the Driven to Write community appears to be that Mercedes’ current crop of rear wheel drive saloons, if not exactly a triumphant return to form, are at least broadly acceptable. But never mind us and our vain masthead slogan, the sheer ubiquity of the current W205 C-Class model eloquently testifies to the broader market’s giddy endorsement. However, on this matter I continue to stand unmoved; arms metaphorically folded in petulant refusal. Continue reading “Base Metal”

Aesthetics A – Visibly Reduces the Appearance of Lines

Mercedes-Benz’s recent Aesthetics A concept appears to signal a new dimension in Sensual Purity®. Is this the end of the Line? We hold our noses and investigate.

Aesthetic A. Image Source: Autocar
Aesthetics A. Image Source: Autocar

For some time now we’ve been pretty unequivocal as regards our impressions of Mercedes-Benz’s latter-day form language. Because, at the risk of labouring the point, it’s been pretty dismal. But for those of us who bewail the three pointed star’s descent from its automotive Mount Olympus, is salvation at hand? Continue reading “Aesthetics A – Visibly Reduces the Appearance of Lines”

A Photo for Sunday – Uwe Bahnsen

Today, we present a photo of a stylist – in at least two senses of the word.

Director of styling, Uwe Bahnsen. Image: Cardesignnews.com
Ford’s Uwe Bahnsen. Image: Cardesignnews.com

You may wonder why Ford’s Köln-Merkenich stylistic output throughout the 1970’s and early ’80s was so assured? If you do, look no further. Continue reading “A Photo for Sunday – Uwe Bahnsen”

Point, Counterpoint II

By coincidence there parked side by side an example of Bruno Sacco’s era and that of Gorden Wagener.

Can you name the model?
Can you name the model?

To be fair, Sacco had nothing like the rules to follow that today’s designers do. Wagener’s team have CAD and rapid prototyping to speed the iterations and so work through the options. If only the shut-line around the grille didn’t dog-leg at the lamp the newer might be acceptable. Continue reading “Point, Counterpoint II”

Theme: Evolution – Coming Soon…

Next year’s E-Class will be a tech-fest. We lift the lid.

The S-Class' younger, smarter and slightly cheaper brother. Still want that top of the range Merc? Image via Autocar
The S-Class’ younger, smarter and slightly cheaper brother. Still want that top range Benz? Image Autocar

Next year’s Mercedes E-Class is primed to evolve ‘in-car connectivity’ and autonomous driving to the next level, says a report in Automotive News Europe this week. Thomas Weber, Daimler’s head of development, told ANE journalists; “Innovations in this area are coming thick and fast,”. Just how thick and how fast Sindelfingen’s 2016 mid-liner will be, DTW can now exclusively reveal. Continue reading “Theme: Evolution – Coming Soon…”

Hideous Hides

Now that even modest compact cars can be equipped with stitched leather look for almost every surface imaginable, the upper echelons have to up the cow skin ante – to, in some cases, dubious effect.

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The recent troubles at Aston Martin have almost overshadowed an event that has become a bit of a rarity in recent times: the unveiling of a rather attractive car coming from Gaydon. The automobile in question, the Lagonda Taraf, is – despite its lavish grille – the most restrained and, it could be argued, tasteful design coming from Gaydon’s most prestigious car maker.

The Taraf’s surfacing is uncluttered, its detailing not overwhelming and the overall proportions are spot-on. An unexpected, yet welcome surprise, one might conclude – before setting sights on the Lagonda’s interior. Continue reading “Hideous Hides”