Understanding the Market

The world has changed a lot in 20 years. Among those changes are those we have discussed here lately concerning BMW’s astonishing expansion.

BMW-5er-E34-729x486-697f49e2f7154a5d

For this study I have compared the total range and prices of three brands of cars between 1995 and 2014, the last year for which I have the data in one magazine in my living room. (The graph says 2016 though). The prices are inflation adjusted to 2015 values. For example, a 3-series started at £15,000 in 1995 and this is worth £27,000 today. I have selected the base price of the main models and not included options. All of the cheapest cars in standard trim could be specced up and I have omitted this and focused on the lowest standard price.

The figures are remarkable. Continue reading “Understanding the Market”

Theme : Passengers – A Hire Education

Remembering who Hertz put in the passenger’s seat

Dole Queue

In the mid Seventies, living in London, fresh from college, unsure of myself and facing a stagnant economy, I took employment doing something I knew I’d be capable of. I became a Hertz delivery driver. Back then, Hertz were the envy of Avis. All car hire chains end up with too many, or the wrong type of cars in one place, and not enough in another. Avis solved this by loading cars onto a big transporter and dropping them off where needed, imagining that one guy driving 6 cars around would be cheaper than six drivers. Hertz knew differently.

The Hertz scheme was simple and old-fashioned. They employed drivers on a casual basis. You signed on with them, showing a clean licence. There were three shifts, and you could only attend one a day. You turned up at Hertz in Marble Arch and signed in. The dispatcher would start at the top of the list and call out as many names as he had drives for. If your name wasn’t called you could Continue reading “Theme : Passengers – A Hire Education”