Empty Gesture

On the surface of things, the facelifted Audi A4 is an entirely predictable product action, but what it symbolises could be far more momentous.

(c) Autocar

It’s highly probable that the design director role at any prestigious OEM carmaker comes with a reasonably well-remunerated package of monetary benefits. This being so, we can take a wild guess that Audi’s Marc Lichte is not therefore on tuppence ha’penny wages.

The money must be, one supposes, some consolation, because there certainly cannot be much by way of creative satisfaction Mr Lichte could derive from masterminding Ingolstadt’s current design direction. At this point of course, we really ought to Continue reading “Empty Gesture”

Petuelring Ponycar

Here we go again. Another week, another dispiriting announcement from the Vierzylinder. The new 8-Series however represents a new low.

The riches of embarrassment. Image credit: (c) carscoops

At least it isn’t an SAV: It’s doubtful BMW’s all-powerful marketers will employ this line in their advertising for the new 8-Series, yet it just might be the sales pitch it deserves.

A curious car to consider in terms of BMW’s stylistic nadir, you might argue, after all what could be bad about a suave, low-slung GT? However, it does not require much study to realise the full extent of BMW’s current styling malaise which is embodied here. Because quite frankly, if this is the best Adrian van Hooydonk’s design team can muster, the crisis at the Vierzylinder is indeed far worse than feared.

While it’s tempting to Continue reading “Petuelring Ponycar”