The Porsche Boxster we ultimately received in 1997 was quite unlike the Porsche Boxster we were promised in 1993.
Porsche has become so synonymous with success over the past two decades, it’s easy to forget that the erstwhile sports car maker form Stuttgart Zuffenhausen was on the brink of bankruptcy more than once.
On one such occasion, in the early 1990s – amid a significant recession, on top of internal issues (such as poor productivity and ageing products) – the powers that be at Dr. Ing. h.c. F. Porsche AG decided that the then-current range of products overstretched the company’s resources and therefore wouldn’t be replaced like-for-like.
Porsche’s SUV trailblazer not such much established a new automotive sector combining seemingly opposing characteristics, but fully established the power of brand cachet.
The Cayenne didn’t save Porsche – the Boxster and 996 models so despised by Neunelfer anoraks did. And yet, the Cayenne is viewed mostly as a necessary evil, the high-margin, high-sales perfume that subsidises the artful haute couture.
Due to the Cayenne’s merits usually being considered relative (‘it drives great… for an SUV’; ‘it doesn’t look that bad’), the car isn’t viewed through the same prism as other automobiles that are not as inherently compromised.
What do the 1982 Ford Sierra, 1985 Mercury Sable and 1988 BMW Z1 have in common? Xenoy.
The difference is the extent and application of its use on the BMW. While Ford and Mercury made use of Xenoy on the bumpers, the Bavarian firm used it on the sliding doors, the wings and the rocker panels. The rocker panels are huge on this car so that’s a lot of plastic. Continue reading “Theme: Materials – General Electric “Xenoy””