Collaborative Applause Part Two

The applause falls short.

1986 Rover 800. Image: cargurus

Honda’s Legend was brought to market late in 1985, stealing some of ARG’s thunder. Mark Snowdon, Managing Director of Product Development countered this move with an acceptance that Honda were a little faster to button everything up; “late stage modifications, we have a wider model range and we have different ways of launching cars to our Japanese colleagues.” A foil which did little to mask his chagrin. One of those late stage modifications being the M16 engines, which were not fully ready. 800s at launch instead making do with the Honda 2.5 litre engine. The M16 became available later in the year.

Neither car had been a secret. No camouflage wraps or exclusive spy shots in the mid-80’s. Five (or so) long years had passed from Sked’s reconnoitre in Frankfurt to British launch date (10th July 1986), two days after the company rebranded to Rover Group PLC. Whatever their name, the current financial and political situation was far from rosy. Sales were up but losses remained huge, in the tens of millions.

One contributory factor must be the 800’s launch package; Rover paid return airfare where Swiss roads were subjected to a 3,500 complement of journalists, Chief Constables and fleet managers (and wives supposedly) for a weekend jolly. Northumberland was similarly invaded by British MPs and hundreds more foreign journalists, all eager to Continue reading “Collaborative Applause Part Two”

Another One Bites The Dust

DTW recalls BL’s last stand: the 1980 Austin Metro.

1980 Austin Metro. (c) voiture.motorlegend

Friday, 8th October 1980 was the day. The car: most commonly referred to as Metro, others ADO88 (Amalgamated Drawing Office – from when Austin and Morris tied the knot in ‘52) with only those in the know as LC8. Forty years have now passed since the car hailed as Blighty’s answer to the inflow of foreign imports was launched. We deal here with the Metro’s tentative first twelve months (amidst some background) of being.

Any story concerning British Leyland inevitably must invoke the company’s changes of name and ownership, not to mention the impossibility of not mentioning crippling strikes, poor workmanship and the demise of the domestic car industry. Peeling back (most) of the bad apple nevertheless reveals a passion for this new project to succeed.

With experienced hands Spen King and Charlie Griffin at the helm, the Metro plan got off to a better start than most. Perennially cash strapped yet astute at finding talent, Griffin stipulated strict guidelines: larger than the original Mini, smaller than the competition, do not Continue reading “Another One Bites The Dust”