Today, Andrew Miles gets his Super Trouper out for the lads.
Research (undertaken by no-one in particular) has shown racing cars to be 0.02 faster and infinitely more aggressive when their lights are switched on. My amazement is that manufacturers haven’t as yet cottoned on to this phenomenon.
Car makers spend spend a great deal of time and resources on those devices that help us to see and be seen. From the rudimentary acetylene lamps of yore to today’s laser beam-like LED’s found in ever more angular and reflective cages. The head, and indeed tail lights can make or break a car’s appearance.
Few aftermarket items have been as influential as those lids that make any car look angry.
Aftermarket adornments are usually about a quaint kind of ill-advised deception. Opel/Vauxhall Corsas with the kind of diffusor – made of fibreglass, rather than carbonfibre, of course – that’s supposed to keep a Pagani’s aerodynamics in check at 300 kph. Peugeot 206s with quad-exhausts usually reserved to American V8-powered muscle cars. Aftermarket is about imitation, pretensions, delusions. But there are a few exceptions to this rule, and none more poignant than the curious case of the ‘Evil Stare’. Continue reading “Theme: Aftermarket – The ‘Evil Stare’”
Not just since Luca di Montezemolo’s dismissal have arguments about the merits and demerits of FCA CEO, Sergio Marchionne’s style of conducting business been rather heated. And now we are being presented with a particularly poignant case in point.
Signore Marchionne undoubtedly knows his stuff when it comes to numbers and figures like few others in the business. Which is why nobody was surprised when he – somewhat proudly, it has to be said – explained that the series production Alfa Romeo 4C’s extremely ungainly headlights were his very own responsibility, as their decidedly cheap appearance helped lowering production costs by a few millions. Car buyers, he seemed to believe, don’t really care about details, even particularly blatant ones. Continue reading “Reasoning à la Marchionne”