The roaring twenties was a favourable decade for Citroën; not only did his cars gain a reputation for reliability, economy of operation and modernity, but the carmaker also was one of the first in the field to appreciate and apply the power of publicity on a grand scale. And we do mean grand. During the 1922 Paris motor show he hired an aeroplane to fly over the city and write his company name in the sky – over three miles long – the first time this was ever done.
A few years later, the Eiffel tower would become the world’s largest lighted commercial display by means of 250,000 light bulbs; upon his final descent to the airport of Le Bourget after his 33-hour solo flight, Charles Lindbergh used the lighted Eiffel tower as a guiding beacon. Seizing the publicity opportunity, Citroën invited the aeronautic pioneer to Javel where the entire workforce as well as the domestic press greeted the first man to Continue reading “When Henry Met André – Part 2”
André Citroën and Henry Ford: An unlikely pairing?
The often innovative cars his Quai de Javel factory on the banks of the river Seine produced were noteworthy, as was his unmatched knack of thinking of new and audacious forms of publicity, but André Citroën always kept an eye open for new ideas and methods initiated by other manufacturers as well; notably those from the land of the free and the home of the brave. Over the course of two decades Citroën would Continue reading “When Henry Met André – Part 1”
In 1847, a young man by the name of William Ford travelled with his parents and siblings from the tiny village of Ballinascarthy to the port of Queenstown (now Cobh) before making the perilous crossing to America as famine decimated their homeland of West Cork. The émigrés purchased a farm in Dearborn, Michigan and sixteen years later, a son, Henry was born. The rest as they say… Continue reading “Home Thoughts From Abroad – Ford 100 in Cork”
I had a Swiss Army Knife once, but I never used it and I don’t know where it is now. I’m willing to concede that it is probably a useful thing to have about your person and, were I marooned on an iceberg with polar bears ready to attack, I’m sure I’d curse the fact that I hadn’t hung on to that knife. Generally, though, I find the idea of multi-function devices problematic. First, all your eggs are in the one basket so, when one thing goes wrong, everything else is compromised. Second, instead of doing one thing adequately, they often do two, or more, things badly. Continue reading “Theme : Hybrids – The Swiss Army Knife Syndrome”
Once, car choice was easy. Saloon, estate or, if your were really naughty, sports car. Even with brand – your dad bought Vauxhalls, and you did too. Now it’s not like that. Brand loyalty has gone out the door and there are so many choices and niches, each trying to appeal to your specific lifestyle needs. Except, speaking for myself at least, they don’t. Now, politics in the UK is catching up. Ever since the days of Tony Blair, the old Left/Right polarity has been a bit ropey, but is the UK Independence Party, to give it its full name, the first of the true Crossover Hybrids?