Sun(beam) Up At 424

The dawning of a new car. 

1977 Chrysler Sunbeam. Image: avengers-in-time

John Riccardo, Chrysler chairman Diary entry October 29 1975: Hold press conference regarding corporation’s loss of £116M in the first nine months. Inform UK government Chrysler can be a gift or closed down – their choice. Rescue package of £55M from HMG plus £12M from US parent snatched up. Use wisely!

December 1975 was crunch time for Chrysler UK. Now propped up mainly by government money, a new small car was a must to Continue reading “Sun(beam) Up At 424”

Contrasting Fortunes (Part One)

The Avenger and 160/180/2-Litre were intended to carry Chrysler Europe successfully into the 1970’s and beyond. One succeeded, while the other was hobbled by indecision, poor management and Anglo-French rivalries. 

autoenthusiastas via classic-car-catalogue

By the late 1960’s the Rootes Group’s range of cars was beginning to look rather threadbare. Its newest model, the Arrow series Minx and Hunter, introduced in 1966, was still relatively fresh and selling quite well, but was hampered by a limited engine range, which comprised a four-cylinder OHV unit in 1,500cc and 1,725cc capacities.

Attempts to Continue reading “Contrasting Fortunes (Part One)”