In another time and another place the founding authors of Driven to write discussed forgotten cars (if we can remember them). To first forget a car you have to have known about it in the first place. So, that’s why this car wasn’t mentioned first-time around.
The 2002-2007 Honda Accord estate might be a car I knew about for a few minutes in 2002. After being informed of its existence, I must have promptly forgotten all about it. I can’t really be said to have known about it in the way I know about/forgot about the Honda Legend, the Mazda Demio or Porche Cayenne. The estate version must have been a slow seller as I have not seen enough of them to register its existence (or re-register its existence) until a week or so back.
Having sniffed the exhaust pipes of the French and German marques within Europe’s D-segment, we make one last visit to wave a fond adieu to our friends from Japan.
A facelifted Toyota Avensis bowed in at Geneva, featuring front-end styling eerily familiar to current Auris and Corolla owners. It probably represents the last opportunity to purchase one of these while they’re still warm because Toyota has broadly hinted that they may not replace the model once it breathes its last in a couple of year’s time. Continue reading “The European D-Sector – So Long, Farewell…Sayonara”
Honda came within touching distance of premium status only to let it slip through their fingers. What happened?
Honda Europe has made a profit just once since 2007, when sales in the region peaked at 313,400 cars. In 2013 sales collapsed to a mere 139,700 cars. What on earth is going on at Japan’s number three motor manufacturer?
During the latter years of the 1980’s Honda appeared poised to make a significant breakthrough in the European market. Perhaps the most engineering-led of mainstream Japanese manufacturers, Honda achieved what its better selling rivals had hitherto failed to manage – credibility. Continue reading “Dream On, Honda”