(almost) Always a bad idea, when you’re in the automotive business.
Driven by opportunism, expediency or sheer desperation, motor manufacturers have often tried to pass off lightly reworked versions of competitors’ products as their own. It has rarely ended well.
The latest to have tried and failed at this game is Fiat, who announced in late 2019 that production of the Fiat 124 Spider for European markets was ending after just three years. There appears to be some confusion regarding the North American market, where the model is still listed on the Fiat.com website, but it is widely believed to be on its way out. Speaking to Autocar in August 2019, Fiat CEO Olivier François claimed that Fiat had “no legitimacy” in this segment, from which Autocar inferred that the 124 Spider would not Continue reading “Faking It”
A municipal stroll through an Andalucían streetscape elicits a shameful case of neglect.
There’s something almost unbearably sad about a nice car being left to ruin that even a sun-dappled Costa del Sol setting cannot quite assuage. Initially somewhat thrilled by the now ultra-rare sighting of this 1988-1991 era second generation Honda Civic CRX, your (temporarily) Andalucían correspondent’s initial enthusiasm quickly gave way to dismay at the manner in which it’s been maltreated.
The CRX was one of those brief flowerings in coupédom which promised much but somehow fizzled out in the end. While Europe had put all that frivolity behind them during the 1980s, establishing that instead of expensively developed bespoke coupé bodystyles, they could Continue reading “Civic Minded”
Triumph’s far-East hybrid-swansong receives the Longer Read treatment.
It is possible to argue that despite a track record of producing frequently ground-breaking, if sometimes ill-judged and inadequately realised car designs, the various iterative companies that eventually became the Austin Rover Group enjoyed greater commercial success (and profit) from producing vehicles of a more conservative technical composition.
Equally debatable is the notion that successful carmakers rarely fall prey to over-estimating the intelligence or discernment of their customer base, and certainly in BMC/BLMC/BL/ARG’s case, a case could be made that in doing just that, they were in fact acting against their own best interests. Continue reading “Summer Reissue : With All Due Acclaim”
In an anti-climax to the series on the Triumph Acclaim, we summarise the legendary LJKS’s first review of the car for Car Magazine.
“It is a delightful car to drive, but it is so ugly that too few people will ever discover that. Or so I thought when I was fresh from trying the Acclaim, lamenting the need to fetch customers into the showroom and put them into the car and onto the road before they closed their minds to the purchase. If only they could Continue reading “Selling England by the Pound”
The bland Triumph which owed everything to a low-key Honda led to the next collaborative effort which Car Magazine headlined as a ‘Bland Rover’. From such inauspicious beginnings came something of a revolution.
“England Expects – but Austin Rover Struggles to Deliver”. Cover of Car Magazine in the issue which covered the launch and first drive of the Rover 800.
Looking back, the 800 could probably be acclaimed as a commercial success, in the UK at least, but its launch and early years were dogged by poor quality, bad reliability and uneven capabilities. It represented a faltering of the emerging track-record of BL-Honda cars in terms of reliability.
In the previous instalment, we outlined how BL, under the driving ambition of Michael Edwardes, got in step with Honda, to collaborate on a new model. This time, we focus on the car itself and the choice of manufacturing plant, which took on almost as much significance.
“According to Ian Forster, the men from Honda, who have been worried by problems with ‘orange peel’ in the paintwork of their own cars, are learning to minimise it by adopting BL’s techniques.” Steve Cropley, Editor, Car Magazine.
The choice of model for Project Bounty, it seems, was largely determined by Honda. Hattori Yoshi (Car, November 1980) explains, “But why did BL pick the Ballade? Well, they didn’t. The fact is that BL picked Honda as being the Japanese company with the most compatible technology and went cap in hand in search for a car – any car – to help them keep going.
In a post-script to today’s reprint of Archie Vicar’s review of the 1981 Triumph Acclaim, I present a few notes on Car magazine’s impressions of the 1980 Honda Ballade.
“Were it not for the Honda-BL deal, the introduction of the Honda Ballade would have passed almost unnoticed in Japan,” wrote Hattori Yoshi. “The Ballade is an unexceptional car: it offers nothing new to jaded Japanese motornoters who are used to new models being introduced just about as often as someone, somewhere is complaining about unfair Japanese imports”.
Hattori explained that the Ballade differed from previous Hondas in that it was a product they felt customers wanted rather than needed; it also joined the lone vehicle in their then-new Verno dealer network – set up to sell the Prelude. Apparently cars in the Verno network were supposed to be a bit more upmarket than those in the Honda chain. Continue reading “Put Forth The Fifth”