The waltz continues its overdue retrospective sweep through 1987.
By the mid-80’s the Japanese car companies were beginning to really give the European car business the willies, with the UK’s Car magazine bewailing their advent in luridly melodramatic terms. With Honda’s existing midliner being Accorded viable 3-Series rivalry status, Minato-Tokyo prepared a fresh salvo into the hearts and minds of their European rivals with this third generation Prelude.
The 1300 was a hugely significant car for Honda, but not in the way it was intended to be.
Since it was never properly sold in Western markets, the Honda 1300 is rather an unknown in Europe. Introduced in 1969, it looks pretty generic; it might be any ordinary European saloon of the time, maybe a Fiat. Though, if you think that the front hints at a Vauxhall Viva HB, that’s because they both took a cue from a common source – in Honda’s case the link being Soichiro Honda’s own Pontiac Firebird. But, beneath the skin, the 1300 couldn’t have been more different from the mediocre and ultra-conventional Vauxhall. Honda has never been like other Japanese manufacturers, because Soichiro Honda was never like other Japanese car company bosses. Continue reading “Theme : Japan – When Failure Breeds Success”
Honda came within touching distance of premium status only to let it slip through their fingers. What happened?
Honda Europe has made a profit just once since 2007, when sales in the region peaked at 313,400 cars. In 2013 sales collapsed to a mere 139,700 cars. What on earth is going on at Japan’s number three motor manufacturer?
During the latter years of the 1980’s Honda appeared poised to make a significant breakthrough in the European market. Perhaps the most engineering-led of mainstream Japanese manufacturers, Honda achieved what its better selling rivals had hitherto failed to manage – credibility. Continue reading “Dream On, Honda”