Honda has launched a new H-RV, but where’s the joy?
Honda will shortly launch its new compact crossover contender to rival the likes of the Nissan Juke and its all-conquering Renault Captur sibling. It is, as one can reasonably expect, spectacularly unadventurous in appearance and technical specification. In fact, there is a very good chance that the HR-V (as Honda has named it) will prove to be a virtually invisible piece of street furniture when it lands in a town near you later this year. Continue reading “Renewed Joy for Honda?”
Honda came within touching distance of premium status only to let it slip through their fingers. What happened?
Honda Europe has made a profit just once since 2007, when sales in the region peaked at 313,400 cars. In 2013 sales collapsed to a mere 139,700 cars. What on earth is going on at Japan’s number three motor manufacturer?
During the latter years of the 1980’s Honda appeared poised to make a significant breakthrough in the European market. Perhaps the most engineering-led of mainstream Japanese manufacturers, Honda achieved what its better selling rivals had hitherto failed to manage – credibility. Continue reading “Dream On, Honda”