Coupé de Grâce

The upper-middle class coupé is almost extinct. We trace its demise.

Volvo 780ES. Image: petrolblog
Bertone’s Volvo 780ES. Image: petrolblog

Large upper-middle class coupés only made commercial sense if they could be produced to appeal to both domestic and US audiences. Mercedes-Benz, BMW and the Japanese manufacturers alone seemed to understand this, ensuring they could export their offerings to the sector’s natural habitat. Success in automotive terms had traditionally been predicated on success in America and for that, a luxury coupé was highly desirable.  Continue reading “Coupé de Grâce”