Turn the Beat Around

Leafing through the sales brochures of two great Hondas with a mere 25 years between their respective gestations.

All images – author’s collection

During those times when CAR magazine was still led by an editorial team that did not shy away from ruffling a few corporate feathers, the June 1991 edition featured the provocative cover slogan: “Where’s the progress“? In four comparisons, similar cars from the same manufacturers offered in 1971 and 1991 were put to the test to find out how much progress and where, if any, had been realised in two decades. If you spot this issue at your local fleamarket, I recommend you Continue reading “Turn the Beat Around”

Quicksilver

In 1995, Honda displayed two distinct and distinctive roadster concepts. Did they make the right choice?

1995 SSM Concept. (c) innermobil

In 1995, Pininfarina, in conjunction with Honda – who enjoyed a long-term relationship with the carrozzeria, presented Argento Vivo, a purely conceptual two-seater roadster. Designed very much in the classic idiom, Argento Vivo (as the name suggested) employed aluminium for its extruded substructure and its upper body cladding – the resultant weight loss intended to allow for the use of smaller-capacity engines than might otherwise be considered.

There was little meaningful correlation between them it seems, (although there were reports of Pininfarina putting Argento Vivo into small-scale production), but the very same year, Honda themselves debuted a two-seat concept at that year’s Tokyo motor show, dubbed the Honda Sports Study Model (SSM for short). A more determinably ‘Japanese’, modernist and conclusively less romantic shape than that that of the Italians, SSM was created at the carmaker’s Wako Design Centre near Tokyo; Honda stating that it showcased “the company at its innovative best applying state of art solutions to Continue reading “Quicksilver”

Theme: Japan – 1991 Honda Beat

The Beat was an early nineties sensation – a Kei car NSX. Its concept and execution were admirable. Whatever happened to Honda’s genius for creating cars which got so much so right?

1991-1996 Honda Beat: source
1991-1996 Honda Beat: source

The Beat was introduced in 1991 and was much admired by the press and public alike. It recalled the fabulous Suzuki “Whizz-Kid”, but Honda seemed to go one better by achieving daintiness alongside purpose and robust-looking proportions. The stance is balanced, the zebrano-clothed interior daring yet cheery, and the alloys just lovely. It was another grey import into the UK, and a very rare sight these days, more is the pity. Continue reading “Theme: Japan – 1991 Honda Beat”