Toy Story – One

“Those are some Hot Wheels!”

Image: Motor Trend

But when it comes to shifting vast quantities of cars, requiring little human intervention, there’s a company at the very top of the tree. Toyota and VW can claim to make ten million vehicles per year, Mattel’s Hot Wheels shift about the same per week. The name is purportedly to have emanated from the lips of Mattel founder and inventor, Elliot Handler upon observing a prototype whizz by. Considering models from rivals, Matchbox, to be unsatisfactory, Handler wanted not just to Continue reading “Toy Story – One”