As the motor industry presses towards widespread adaptation of electric vehicles, a notable voice sounds a cautious note.
As a rule, the motor industry prefers to speak with a unified voice on the wider issues which affect its interests. Certainly, when it comes to the subject of electric vehicles, the direction of current can probably be best described as direct. Or to put it another way, on this subject at least, most automotive CEOs are broadly speaking, on board.
With the motor industry abuzz with the prospect of electric propulsion, just how confident are we they’ve thought this one through?
Earlier in the week we considered the mainstream industry’s lack of leadership when it comes to the design of electric cars. But at the Frankfurt motor show this week, two industry leaders fleshed out some of the challenges they’re facing. Firstly Mercedes’ Dieter Zetsche pointed out to auto journalists the effect the push to electric is likely to have on profitability.
At first glance, this is a case of stating the blindingly obvious, but while the mighty Stuttgart Untertürkheim car giant can weather the loss of 50% of its potential profits, putting aside an alleged €4.0 billion to cover the likely revenue shortfall, it raises questions of how other less financially robust car businesses can possibly Continue reading “Danger, High Voltage”
DTW is evidently in the middle of reappraisal of Japanese cars in general and Toyota in particular. Here you are invited to look more closely at the 2016 Prius.
I remember around the year 2000 finding the then-new Mazda 323F to be over-styled. “That’s the new school of over-styling,” I said as I looked at the car in the town of Bath, England. What would my younger self make of the Prius confection? It’s not hard to say that he’d have hated it. Something has happened to my judgement in the interim and it could be good or it could be bad. Continue reading “Gallery: 2016 Toyota Prius”