hyundai Ioniq – Driven To Write

Seventh Son

It’s not easy being green – or purple for that matter.

Purple patches: how the car industry seeks them out, wishing them unending. Barrels of confidence too, a strangely metaphorical catalyst. Combine the two and akin to many chemical reactions, effect closely follows cause. The Koreans have lately been planting purple by the acre, nurturing their allotments with generous amounts of confidence, the result being that the Seventh son has germinated. A concept large enough to rival contemporaries such as the Volvo XC90, another all electric family shifter, or indeed the now perfidious Sonderklasse, Hyundai’s epithet for the brute swells with confidence – this is a ‘Category Bending’ SUV.

Ignoring range (or its antithesis, anxiety) and dimensions, look deeply at this auto show reveal. The Seven may very well make it to production as is. Scoff at leisure, the Ionic 5 and 6 barely altered from their own concepts to lines rolling. The (practically) British Racing Green bio-paint makes a great first impression, highlighting how metal requires little, if any adornment. Flanks of elegance reside. Front wheel arch entasis, brawn to the rear. A counter over arch maybe a detail too far – removed for the facelift version, maybe?

Rear three quarter views reveal the gentle barrel roll to the belt line, eyes seeing strength without force. Whilst doubtful the poignée de porte will make it to job one, maybe Hyundai will Continue reading “Seventh Son”

Direct Current

Two new battery electric cars. Two vastly different visual offers. Any real difference?

Electrification brooks no resistance. Legislative mandates have made it so, and as successive national governments fall into step, the current is running in one direction only. Nevertheless, for those of us who Continue reading “Direct Current”

Amping It Up

European EV sales are on the rise, but the internal combustion hegemony remains for now at least, unassailable.

The electric age is just around the corner, just as it has been for some time now. Despite the fact that it patently is the legislative-default future direction of travel, and that regardless of whether we are early, late, enthusiastic or reluctant adopters (or should that be adaptors?) of the automotive EV, we’re getting them anyway. But not quite yet.

Over the first six months of 2019, sales of dedicated electric cars have been on the rise, as one might expect, illustrating (it is said), greater acceptance from customers than the plug-in hybrid model currently favoured by most of the auto industry, at least until they can place their electrified ducks in a row. (A clumsy and frankly dangerous metaphor, for which I apologise).

But is not my intent today to Continue reading “Amping It Up”