Surprisingly, yet inevitably, the most original interpretation of modern luxury doesn’t come from Germany – but South Korea: The rather stupendous Genesis Mint.
Creating a ‘premium’ car brand is no walk in the park. It takes decades, unique flair, racing success (Jaguar), billions and a great many wise product decisions (BMW, Audi) to achieve this. Anything less than boundless commitment to the cause is bound to fail (Infiniti, Acura). It was therefore a brave/reckless choice, courtesy of Hyundai, to try and Continue reading “The Lamb Lies Down On Broadway”
A manufacturer’s range can draw its visual reference from either the smallest car or the largest.
Peugeot is a famous case of its style being led by a car from the bottom of the range. The 1983 Peugeot 205 ended what was seen at the time as a rough period for the firm. Subsequent models referred to the 205 in the hope that 205 magic might rub off. Top down is the reverse: the big car leads. Yesterday the news wires burned incandescent with discussions and reports of Opel’s new Crossland X, a vehicle dimensionally very similar to the Mokka. Continue reading “Bottom Up, Top Down Or Whatever”
Once upon a time colour and a car’s size had little relationship. These days yellow is the colour of small and cute. I gathered these over the closing months and have assembled them to celebrate yellow. Continue reading “Small Means Yellow”
Mimosa yellow must be one of the most distinctive paint names after whatever the heck it is Ferrari calls its red.
Over the last few weeks I went in search of yellow cars and, for the sake of completeness I’ve thrown the Tesla into the pile. None of these manage to be Mimosa yellow. That would have been very pleasing. From a safety point of view, a bright yellow car must be among the most visible against the widest range of backgrounds. Apart from that rather dull reason to prefer it, I find yellow a cheerful colour which to my eye, seems quite gender neutral whereas Continue reading “Theme: Colour – She Wore Lemon”
The received wisdom is that large cars don’t look good in bright colours. I think the truth is that some people like bright colours and some people don’t.
In the same way, coffee is more popular than tea. That doesn’t mean tea is “wrong”. This stridently yellow Tesla T is, in my view, rather wonderful. Let us all now wax lyrical about mustard coloured Mercedes and Mimosa Yellow and Chrome Yellow. Continue reading “Received Wisdom”