A (modest) commercial success, but ultimately a creative failure, the 2007 XF opened Jaguar up to a non-traditional audience, but in the final analysis, probably cast too many values on the fire.
By 2005, Ford’s ambitious growth strategy for Jaguar lay in tatters following a series of misguided creative decisions based on a discredited retro aesthetic. As Ford’s Premier Automotive Group began its slow dissolve, the storied luxury car maker’s consistent inability to Continue reading “The Death of Romance”
The most visual social media network, Instagram, provides car designers with the perfect platform to present their work. Or themselves.
In a sense, Harley Earl was too early (no pun intended). If he’d waited three quarters of a century before pursuing his career as chief designer and PR innovator, he wouldn’t have needed lavish GM roadshows and the likes to showcase the fruit of his and his underlings’ labour. He could just Continue reading “Paths Of Glory”
My initial intention was to revisit a DTW piece from 2014 celebrating Matthew Beaven’s 2003 Jaguar concept. But further reflection suggested it made far more sense to start afresh.
It’s been fourteen years now since the Jaguar R-D6 concept debuted at the Frankfurt Motor Show – a debut I can recall vividly. After years of stylistic Disneyfication under the staunchly conservative guidance of the likes of William Clay Ford and J. Mays, here was the first clear indication that Jaguar stylists saw a way out of the retro straitjacket. Continue reading “Returning to a Theme – 2003 Jaguar R-D6”
So goes the old saying anyway. In the year 2000 when we were supposed to be floating on hover-drones and wearing alufoil skinsuits, Porsche still had the engine in the back even if air cooling was out.
And BMW offered the 1950s-inspired Z8 while Aston pursued girth and heft with the Aston Martin Vantage Volante, a V12 topless GT. Where did the future actually go to?
It is hard to be sure of if the three convertibles are comparable even if period reviews seemed to think so.
Is this the end of history? Well, it’s about time…
It’s the old story. You wait ages and then along comes two positive Jaguar news stories at once. First was the announcement that over the three months to September, global Jaguar sales rose 84%. It’s unclear at this point whether that translates into anything of significance, but yesterday’s announcement of the I-Pace concept at the Los Angeles motor show was a cat of an altogether different stripe. I’ll be honest with you, I-Pace is a shock, but not for the reasons you might imagine. Continue reading “Electric Shock – Jaguar I-Pace”
JLR appear to have hit on a genius plan to secure Jaguar’s future. Unfortunately it doesn’t appear to involve making Jaguars.
Judging by the frequency he expounds on matters of product, anyone would think Jaguar’s design chief was solely responsible for product planning. Perhaps it’s got something to do with his mellow Dumfries lilt, but nowadays its difficult to escape the suspicion JLR’s senior management wheel him out when they have unpalatable Jaguar-related news to deliver – and frankly, has there been any other kind? Continue reading “Give Us A Brake! – Jaguar Jettisons Its Baggage.”
As a car stylist, you’re only as good as your last design. Oh dear…
Once upon a time, there was a dashing Dane who, it appeared, could do no wrong when it came to creating sleek, elegant, timeless shapes for sophisticated sports cars. A mere decade later, little of this reputation remains intact – which also taints his past body of work. I am writing this as someone who used to hold the talents of this particular designer in high regard. Despite my lack of enthusiasm for retro design, I registered an attention to detail in the BMW Z8 he helped pen that outweighed my reservations regarding the very concept of that BMW 507 pastiche. Continue reading “Theme: Glamour/Disappointment – The Rise And Fall Of Henrik Fisker”
Few car manufacturers are as closely associated with their styling director as Jaguar is.
Ian Callum, the current incumbent, is acting as both the premier brand ambassador, as well as in his main capacity of aesthetic pontiff. But even the prominent Scot will have to hand over reigns eventually. The question is: to whom? Car designers have turned into their respective brand’s figureheads over the past decade or so. Gone are the days of tie-wearing boffins who tinkering away their days in draughty studios, hardly ever to see the light of day, not to mention the limelight. Today, for better or worse, designers have become the speakers of their employers. Continue reading “Lyons, Sayer, Lawson, Callum… And Then?”
This month your correspondent gets himself in a lather over the XF’s styling.
I’ve always considered the XF to be a handsome car, even if I had assumed it was something of a stopgap design; a stepping stone from the failed nostalgia of the S-Type to something more aesthetically robust. But confronted with the knowledge it now embodies the true North of Jaguar saloon style has forced me to re-engage with the car’s appearance in a way I might otherwise have sidestepped. Continue reading “The Lyon of Beauty: Jaguar XF 2.2 Premium Luxury”
The F-Type is not the quintessential modern Jaguar. This is.
Upon release, Jaguar made lavish claims about the significance of the F-Type. How it would become the fulcrum of the entire Jaguar range. How successive models would reference its styling. This has proved wildly inaccurate because on the basis of the two most recent model launches, Jaguar’s pivot point is not in fact the F-Type. It’s the XF. Continue reading “Jaguar’s North Star Saloon”
For the Ford Motor Company, not only X-Type but Jaguar itself had become an unsustainable liability. Having invested $billions chasing rainbows, they’d seen only deepening pools of red ink and the prospect of never-ending financial dependency. It was time to cut their losses. Nevertheless, something clearly needed to be done with X-Type, clearly any volume being preferable to no volume at all. Continue reading “Trompe Le Mondeo (3)”
Driven to write looks back at Jaguar’s ‘much-loved’ X-Type and asks whether it was it simply a Mondeo in drag or something a little more nuanced?
The X-Type pretty much bankrupted Jaguar. According to a study carried out by financial analysts, Bernstein Research, the (then) Ford-owned car maker lost €4600 on every X-Type sold – a net loss amounting to over €1.7 billion. Let us Continue reading “Trompe Le Mondeo (1)”
Driven to Write takes the Sir William test with Jaguar’s 2003 R-D6 concept and asks, could it have been Coventry’s TT?
Most concept cars are created to invite a dialogue with the customer about the future, or at the very least, nudge them towards one the manufacturer has already committed to. However, in the case of the concept cars prepared under the design leadership of Ian Callum, it was a bit more like forensic research. With Jaguar’s styling atrophied under the weight of over two decades of introspection, it was a case of asking; ‘what would Sir William Lyons have done?’ Continue reading “Theme: Concepts – Jaguar’s Lost Gamechanger”