Elevation

The Height of Luxury.

Image: caradisiac

Be it in art, commerce, cartography or simply behind the wheel of a large automobile, there has always been something to be said for an elevated position. Because in the motoring field (not to mention stream or bridleway), not only does stature have much to commend it, but on the thoroughfares and highways a loftier perch also serves to convey a distinct aura of superiority over the huddled masses below.

Despite Land Rover’s time-honoured marketing tag line[1], the modern Range Rover evokes images, less of the wild yonder so beloved of advertising creatives, but a distinctly more built-environment aesthetic. Certainly, when Gordon Bashford and Spen King defined the parameters for the 1970 original, the creation of a luxury car was furthest from their minds. Yet to a great extent, that is what the Range Rover evolved into, a matter which became solidified by its third and perhaps now definitive generation. Because regardless of where you might Continue reading “Elevation”

Glorious Anachronism

Concept cars are often used to gauge public reaction to a new design direction before applying it to mainstream models. Not so the BMW Z07 concept, which became the Z8 Roadster.

2001 BMW Z8 Convertible (c) rwd-cars.de

By the mid 1990’s BMW had acquired an enviable reputation as a manufacturer of finely wrought and handsome drivers’ cars. The 1990 E36 3 Series and 1995 E39 5 Series were both rightly regarded as dynamically superior to their competitors from Audi or Mercedes-Benz, so possessed a more youthful appeal (to drivers of all ages). Plans were already well advanced for the 1997 E46 3-Series which, in design terms, would be a careful evolution of its predecessor.

For all this success, there was a concern within BMW that the company’s designs were perhaps too safe and evolutionary and might Continue reading “Glorious Anachronism”

Sense and Sensuality

Modern luxury collides with post-opulence. 

W223 S-Class. Image: gtspirit

With summer now officially over, and perhaps more in the spirit of hope than confidence, OEM carmakers are gradually returning to the business of product. This week amid the sudden outpouring of new announcements, previously squeezed and distorted through the narrow pipette of PR drip-feed, we are presented with two super-luxury land-yachts from differing echelons of wealth, privilege and position. Let us first Continue reading “Sense and Sensuality”

Full Circle

We profile a local lad who ‘done good’ – both for himself and the industry he served. 

Ello Tom, Gotta New Motor? Tom Purves outside RR’s Goodwood HQ. (c) thisismoney.com

Tom Purves spent forty three years within the car industry; roughly half each for Rolls Royce and BMW, thus, in essence for a German carmaker. From his apprentice years though to management at Crewe, rising to become CEO and Head of the entire American division for BMW from the mid ‘80’s to concluding his career at the very top of Goodwood’s silently slick factory.

Proudly Scottish with twangs of American vernacular; through interviews made nearly twenty years ago, some just before his retirement in 2010, Mr Purves informs us of a world changed beyond recognition. Spoiler alert: there are no mentions of SUV’s. Continue reading “Full Circle”

Conservative Values

Before the revolution came this final flowering of traditional BMW expression. It’s possible they never quite surpassed it.

(c) favcars

As BMW themselves fondly state, the Three-Series represents the beating heart of the Bayerische Motoren Werke brand, and as such, they have (until comparatively recently at least) managed its evolution with some caution and no little care. Certainly throughout its earlier iterations, it remained a conceptually faithful evolution of the ur-Dreier, the epochal 02-Series, which the E21 Three supplanted some 42 years ago. Continue reading “Conservative Values”