Vittorio Ghidella presided over one of Fiat Auto’s rare periods of growth and prosperity. The 1988 Tipo exemplified his pragmatic approach, but all gains would become subject to the Fiat Charter.
Boom and bust appears to have been as essential a part of the Fiat charter as ill-judged facelifts. Periods of prosperity punctuated by blind panic when the balance sheet nosedived. In 1979, Gianni Agnelli appointed former engineer, Vittorio Ghidella to head the Fiat Auto division. The Turin carmaker was in desperate straits, emerging from the 1970s battered from the legacies of the ’73 fuel crisis and from labour disputes which threatened the future of the business.
Within a decade, the picture would be vastly different. Fiat Auto was profitable, nudging VW to become Europe’s largest carmaker by volume, bouyed by the huge success of the B-segment Uno, the sales resurgence of Lancia and the 1988 introduction of the Tipo, arguably the most significant model programme in Fiat’s history and perhaps its most far-seeing. Continue reading “Eurochild”