Theme: Places – Destinations

Much driving tends to be routine: schools, works, shops, petrol stations and futile trips to Ikea…

Hell: source
Hell: source

…where you remember why it is you hate the place and never want to come back. I am quite far along with that resolution now. It has taken about 14 years to realise that everything they sell is worse than useless and that even focused purchases such as a child’s desk will end in disappointment (the hole in the top surface for the lamp cable is very annoying).

The Ikea experience is heavily suburban. It relies on a large, cheap expanse of land which is usually a long way from human habitations. This entails a large expanse of Continue reading “Theme: Places – Destinations”

Forthcoming Fiats Will Be Like IKEA.

FCA’s Olivier François outlines Fiat’s flat-pack future. 

Fiat brand CEO, Olivier Francois. Image via thedetroitbureau
Fiat brand CEO, Olivier Francois. Image via thedetroitbureau

On the basis of his recent outpourings, I rather doubt whether FCA’s Olivier François has ever been to an IKEA retail outlet. After all, visiting one of their stores is a little like dentistry. Numbingly unpleasant but occasionally necessary. At such times I’m compelled to go, I try to plan my expeditions in military fashion. Go when its quiet, get in, get the target and get the hell out.
Continue reading “Forthcoming Fiats Will Be Like IKEA.”