A group of high-profile designers have left BMW’s design studios over the past few years. Time to assess whose loss turned into whose gain.
This photo, taken in about 2006, depicts BMW Group design at the height of its creative powers. Unlike giants such as Ford, GM or VAG, BMW achieved the seemingly impossible in running each of the company’s core brands (BMW, Mini, Rolls-Royce) as a creatively self-sufficient unit. For that reason, a Mini didn’t come across like a de-contented BMW, nor did anybody mistake a Rolls-Royce for a tarted-up 7 series. Every BMW brand’s design possessed its own set of stylistic rules and values.
More than a decade later, none of the people depicted in the photo are in charge any more – apart of course from Adrian van Hooydonk, who’s been running BMW Group’s design fortunes for a decade this year.
The last two years of that reign have been somewhat overshadowed by an unprecedented creative drain though – unprecedented not just regarding BMW Group, but within the industry as a whole. With the Bavarians’ stylistic fortunes currently shrouded in controversy, it would appear to be the right time to Continue reading “Life After Munich”
It is up against almost everyone selling a car for more than 50,000 euros. Almost any car firm can produce a very impressive interior if they put their mind to it**. Take a look at the two images in the slide show and have a guess which one is the most recent. Then we’ll take a little look at what you can sit in for less than the kind of money Maybach/Mercedes might ask for.
The recent crop of new models coming from Munich inevitably leads to a simple question: What on Earth has been going on at BMW in recent years?
Ever since the Neue Klasse reinvented and saved the brand, BMW could only ever, leaving matters such as personal taste aside, be described as assertive.
Assertively conservative insofar as an adherence to driven rear wheels, straight six engines and the evolution of the themes established by the Neue Klasse were concerned. Assertively daring when it comes to Continue reading “Crossed Over”
While the Irish car market is characterised by quite pronounced conservatism, there is a mad streak in there. There are people who buy cars like this:
Most of it is a Nissan Micra but it has a different grille and bumper. The rear and side are much the same as the Micra. It has a 1.2 litre, 4-cylinder engine and as such is stock Micra. Continue reading “Nissan March Bolero”
Japanese automotive engineering went into warp-drive mode in the middle 1980s. The Nissan CUE-X of 1985 remains an impressive tour de force of the purest styling and technical experimentation.
Starting under the skin of this elegant and minimalistic design, we find electronic air suspension which controlled the spring rates, ride height and attitude. The damping could be altered as well making this a car which had the potential to fill a brief written by Citroen. Going further than Citroen did with their 1988 XM, the Cue-X also boasted four-wheel steering* The description of how it works is very similar to that of the XM: sensors sent signals to the vehicle’s central processor. The data described vehicle height, road speed, steering input, braking forces, throttle position and gear position. Continue reading “Theme: Japan – 1985 Nissan CUE-X”
This is part of Driven To Write’s unique service. Normally colour analyses are expensive and hard-to-get proprietary information. We give it away for free.
It’s probably not comprehensive. Gizmag kindly put together a slide show of the most important cars and I added to the list with some Google image searches of brands they didn’t cover in their slide show. Did Cadillac really not show anything of note? Hyundai isn’t on my chart. If they were, it would have been another white car. Toyota showed a Continue reading “2016 Detroit Motor Show Colour Analysis”