It has been stated here many times before, but the art of product planning is often somewhat akin to an act of faith. Certainly, the job of the strategic planner during the latter part of the 1970s was anything but straightforward. This was a particularly acute problem for luxury carmakers; having already weathered dramatic market reorientation following two successive fuel crises, attempting to Continue reading “A Disproportionate Response”
… it’s full from the middle up. We’re talking of the 1986 Cadillac Sedan de Ville, naturally.
That’s what the photos show. However, more newsworthy is the announcement** that Joel P. is leaving his position as Ford’s European design chief to make way for Amko Leenarts, an RCA alumnus. Previously he oversaw Ford/Lincoln interiors at Dearborn. Joel P. goes back to Dearborn after a few short years to a newly created (read: not very powerful) position. That’s probably because he a) Continue reading “The bottom half of the glass is empty”
This one is just a single photo. The car drove off before I could get more shots and plus also the driver sat inside and didn’t seem like the kind of person who would appreciate my interest.
I have blurred the driver’s face, just in case. Normally I don’t photograph people in cars or cars if there are people in them.
Now: In 1983 Toyota presented the E80, the fifth generation of their answer to the VW Golf and Ford Escort. That makes it mainstream in the extreme. A look back at the previous four generations of Corollas shows cars that are studiously nothing much to look at. Maybe the second generation (1970-1974) had a touch of the American about it, not unlike the Cortina. Even that faint whiff of personality faded away for version three which managed to Continue reading “Sprint to the Middle, Walk to the Start”
How do we get from China to Warren, Michigan via Rüsselsheim? By Astra, of course.
Why does Opel matter to GM? How about sales of 500,000 cars a year in China and continued survival of Buick in the US.
In the late 70s the science journalist James Burke had an engaging series of programmes called Connections. It traced the links, innovations and the important contingencies that led from the distant past to the technology that we take for granted around us, such as plastic, for example. Behind the invention of this material lay the story of how the 17th Century Dutch preferred not to Continue reading “Cross-Currents: From Tsingtao to Rüsselsheim to Michigan”