Word on a Wing

On the surface, Renault’s 1983 Gabbiano was simply an innocuous concept, but could it also stand as a metaphor for a decades-spanning rivalry?

1983 Ital Design Gabbiano. Image: Weilinet

Following former head of Citroën bureau d’études, Robert Opron’s move across Paris to head Renault’s styling studios in 1975, design responsibility appeared to remain an in-house arrangement. However over time, a decision was taken either by senior management or by Opron himself to Continue reading “Word on a Wing”

SEAT Again Giorgetto

I’m not sure they heard you the first time… or the second.

Porsche 932 design study by Ital Design. Image: car-revs-daily

So what have we here? Well it appears to be Ital Design’s 1991 proposal for Porsche’s abortive 989 four-door saloon project. As detailed previously on these pages, Porsche had been investigating a four-seater saloon ever since the 928’s inception, the 989 concept being the culmination of Zuffenhausen thinking at the time. But while the in-house proposal reflected Porsche’s enthusiasm for traditional silhouettes, there was clearly some hand-wringing as to whether this was the best way forward. Continue reading “SEAT Again Giorgetto”

Cars That Could have Been Citroëns – 1980 Ital Design Medusa

What you say isn’t always necessarily what you mean.

Ital Design Medusa. Image: autoviva
Ital Design Medusa. Image: autoviva

As Europe’s leading car design consultancy, Ital Design has always been in the business of ideas, and while they could to some extent predict the future in styling terms, they couldn’t necessarily convince the industry to follow their lead, which saw many promising styling studies on the cutting room floor. But in the industry’s defence, the price of failure has always been high.
Continue reading “Cars That Could have Been Citroëns – 1980 Ital Design Medusa”

Cars That Could Have Been Citroëns – Ital Design M8

Ital Design’s M8 styling concept was all about the CX – in just about every sense of the word.

All images: Ital Design
All images: Ital Design

Amid the raised eyebrows surrounding the 1978 announcement of the radical Megagamma concept, this Giugiaro styling proposal, diametrically opposed to Ital Design’s landmark mono-volume, was largely ignored. Frankly, the M8 is more of what one would have expected from Giorgetto’s magic marker in 1978, even if its uncanny resemblance to the Citroën CX was possibly its most notable aspect. Continue reading “Cars That Could Have Been Citroëns – Ital Design M8”

Gamma Bytes: When Gamma went Mega

Of all the concepts based upon Lancia’s unfortunate ’70s flagship, this was the most significant. Enter the Megagamma.

1978 Megagamma. Image: Italdesign
1978 Megagamma. Image: Italdesign

In 1978, the motoring world gathered at the Turin motor show to gawp at the new metal and absorb the latest trends from the cream of Italy’s styling studios. Particularly those of Ital Design, already Italy’s most important automotive carrozzeria. However the reaction to this 1978 offering was initially one of bemusement, bordering on derision. Neither estate, van nor saloon – what on earth was Giugiaro thinking? Continue reading “Gamma Bytes: When Gamma went Mega”