1988. Let’s read that back: nineteen eighty eight. Which is half a year short of three decades.
There really is something about the form language of industrial design that is verging on the timeless. Credit for this car goes to one J Mays who penned the Audi 80 in 1983. This one is known as the B3 (35i). While there are a few oddities on the car, they are far below the detection limit of normal humans.
When I presented the Faction yesterday, I thought I would refresh readers’ memories about some of the other Ingeni-era cars.
The Ford 24/7 sprang to mind. When I checked up I encountered the fickle and fragile nature of memory: the 24/7 appeared in 2000, quite some time before the Ingeni studio opened. Let’s look at it anyway. It’s a nice coincidence that we are scraping about in the annals of car design just as the LA Motor Show is also on these pages.
This forgotten concept stands for a raft of vehicles conceived in a brief time at Ford’s London studio, Ingeni.
Not unreasonably, Ford wanted a studio located somewhere other than the drab environs of Merkenich and Basildon. So J Mays, then chief of design for FoMoCo, selected in 2002 a lovely office in a ritzy bit of London where designers could work hard, inspired by the buzz of city life. There is some good sociological thinking behind this. It didn’t last long, being closed in 2003, the year the Faction was shown. Continue reading “Design Review : 2003 Ford Faction”
GM’s head of design, Ed Welburn, is retiring in June. What is his legacy?
This was reported here. It seems like only yesterday that he was appointed: 2003. He replaced Wayne Cherry. One of his goals was to unify the design studios of GM, much in the way that the engineering and production has been streamlined (for good and for ill). Continue reading “GM’s Chief Designer To Retire”
I start by admitting an unjustifiable antipathy towards J Mays, which I must put to rest, now. It is based purely on the fact that he once called a 1 Series BMW a ‘shitbox’. Although I have admired several Bangle era BMWs from first viewing, the 1 Series was never one of them, but there is something unseemly about one designer slagging off another designer’s work in public. In his defence I seem to remember that it was uttered in an interview with Stephen Bayley, so maybe they had just enjoyed a meal and indigestion and alcohol had taken effect. So I should really reset my dial of opinion of him to ambivalence, a position justified by his earlier work at Volkswagen/Audi. J Mays was responsible for the subtly good-looking, conservative but modern, B3 Audi 80. On the other hand, he was also responsible for the New Beetle which seemed amusing enough as a concept but, unfortunately, has not aged well. And that’s the problem with Retrofuturism. With one foot in the past and another in the future, it can make sense at a very particular time but, as things move on, the balance is lost.