The Death of Romance

A (modest) commercial success, but ultimately a creative failure, the 2007 XF opened Jaguar up to a non-traditional audience, but in the final analysis, probably cast too many values on the fire.

Image: Car and Driver

By 2005, Ford’s ambitious growth strategy for Jaguar lay in tatters following a series of misguided creative decisions based on a discredited retro aesthetic. As Ford’s Premier Automotive Group began its slow dissolve, the storied luxury car maker’s consistent inability to Continue reading “The Death of Romance”

The Lyon of Beauty: Jaguar XF 2.2 Premium Luxury

This month your correspondent gets himself in a lather over the XF’s styling.

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All Images: Driven to Write

I’ve always considered the XF to be a handsome car, even if I had assumed it was something of a stopgap design; a stepping stone from the failed nostalgia of the S-Type to something more aesthetically robust. But confronted with the knowledge it now embodies the true North of Jaguar saloon style has forced me to re-engage with the car’s appearance in a way I might otherwise have sidestepped. Continue reading “The Lyon of Beauty: Jaguar XF 2.2 Premium Luxury”