My initial intention was to revisit a DTW piece from 2014 celebrating Matthew Beaven’s 2003 Jaguar concept. But further reflection suggested it made far more sense to start afresh.
It’s been fourteen years now since the Jaguar R-D6 concept debuted at the Frankfurt Motor Show – a debut I can recall vividly. After years of stylistic Disneyfication under the staunchly conservative guidance of the likes of William Clay Ford and J. Mays, here was the first clear indication that Jaguar stylists saw a way out of the retro straitjacket. Continue reading “Returning to a Theme – 2003 Jaguar R-D6”
Is this the end of history? Well, it’s about time…
It’s the old story. You wait ages and then along comes two positive Jaguar news stories at once. First was the announcement that over the three months to September, global Jaguar sales rose 84%. It’s unclear at this point whether that translates into anything of significance, but yesterday’s announcement of the I-Pace concept at the Los Angeles motor show was a cat of an altogether different stripe. I’ll be honest with you, I-Pace is a shock, but not for the reasons you might imagine. Continue reading “Electric Shock – Jaguar I-Pace”
Jaguar used to be renowned for their warm and inviting cabins. No longer.
Jaguar’s current stream of new models is testament to the enormous sums being spent on reinvigorating the brand – unfortunately, the new car’s interiors make every effort to appear as though they were lowest on the list of priorities. A new family of combustion engines doesn’t come cheap. Neither does an all-new aluminium platform. But is that enough to explain quite why the cabins of Jaguar’s new-from-scratch XE, XF and F-pace models are so blatantly disappointing? Continue reading “Entering the Plastic Age”
Few car manufacturers are as closely associated with their styling director as Jaguar is.
Ian Callum, the current incumbent, is acting as both the premier brand ambassador, as well as in his main capacity of aesthetic pontiff. But even the prominent Scot will have to hand over reigns eventually. The question is: to whom? Car designers have turned into their respective brand’s figureheads over the past decade or so. Gone are the days of tie-wearing boffins who tinkering away their days in draughty studios, hardly ever to see the light of day, not to mention the limelight. Today, for better or worse, designers have become the speakers of their employers. Continue reading “Lyons, Sayer, Lawson, Callum… And Then?”
Over the course of this series we’ve made the assertion that when it comes to full-sized Jaguars, the market is at best apathetic. Throughout Jaguar’s history you’ll find the strongest selling and best-loved models have been compact saloons and sports models. Even the original XJ began life a relatively close coupled machine, coming into being out of the perceived necessity for a larger, four-seater E-Type variant and the commercial failure of the full-sized Mark Ten. Up to the demise of the X308-XJ series in 2002, it remained broadly faithful to this template: low-slung, snug, a little decadent perhaps? Continue reading “Twilight of A Champion Part Three – The Next Leap Forward”
We’ve identified the problem with the XF’s rear styling. Yes, all by ourselves.
Jaguar’s Series-2 XF was revealed this week and the dust has settled to some extent over its appearance; the consensus being it’s extremely cautious. What’s apparent is the bulk of stylistic contention lies aft and in particular, the tail-lamp treatment. While not as grating as those affixed to the junior level XE, they could be so much nicer. In fact, buried within the press pack, Jaguar have provided an image of just how nice they could have been. The difference is rather striking is it not? Continue reading “The XF – Abridged”
Phase four – 1986-1994: An Ecstatic Début. Jaguar’s management bask in the approbation of a valedictory UK press as XJ40 breaks cover at last.
It even made the TV news. On the 8th October 1986, Jaguar finally revealed their long-anticipated XJ6 and the UK media went nuts. There wasn’t this much excitement since the Austin Metro launch, six years previously. Car, devoted 28 editorial pages to the new Jag, describing it as a triumph of engineering against overwhelming odds, which to some extent it was. Continue reading “History Repeating – XJ40 Part 14”
For the Ford Motor Company, not only X-Type but Jaguar itself had become an unsustainable liability. Having invested $billions chasing rainbows, they’d seen only deepening pools of red ink and the prospect of never-ending financial dependency. It was time to cut their losses. Nevertheless, something clearly needed to be done with X-Type, clearly any volume being preferable to no volume at all. Continue reading “Trompe Le Mondeo – Jaguar X-Type – part 3”
With X400 a priority Ford Motor Company project, resources were flung at Jaguar’s Whitley engineering centre to expedite development. Extensive use of computer aided design slashed gestation time and prototypes were sent to far-flung outposts from Timmins in the Canadian wilderness to the high speed Nardo circuit in Southern Italy. Continue reading “Trompe Le Mondeo – Jaguar X-Type – part 2”
Driven to write looks back at Jaguar’s reviled X-Type and asks whether it was it simply a Mondeo in drag or something a little more nuanced?
The X-Type almost bankrupted Jaguar. According to a study carried out by Bernstein Research, the (then) Ford-owned car maker lost €4600 on every X-Type sold; a net loss amounting to over €1.7 billion. Lets allow that sink in for a moment. Given that it was the best-selling Jaguar to date with 362,000 produced over an 8-year lifespan, the reasons for the X-Type’s failure and subsequent pariah status remain a matter of intense debate, even though it was widely viewed as being a well-engineered, broadly credible attempt at a compact Jag.