JLR: A term used for years. Fits alphabetically, trips off the tongue. Their recently aired Reimagine reconfiguration thoroughly confused this author. Jaguar clearly heads the pack now. Land Rover demoted to initials, dropped like a stone. According to Professor McGovern OBE “Range Rover and Defender are the brands. We love Land Rover but that name doesn’t hold the other’s equity. In luxury you need absolute clarity.” Prof Gerry continued with “The Jaguar of 32 years ago is where we’re going back to — and it’s the right place for us to be.”
I headed to the corporate website for (hopeful) clarification only to find this. Land Rover — vehicle and driver united by adventure. Jaguar (by 2025, not far away) will Continue reading “Mirage End I”
European EV sales are on the rise, but the internal combustion hegemony remains for now at least, unassailable.
The electric age is just around the corner, just as it has been for some time now. Despite the fact that it patently is the legislative-default future direction of travel, and that regardless of whether we are early, late, enthusiastic or reluctant adopters (or should that be adaptors?) of the automotive EV, we’re getting them anyway. But not quite yet.
Over the first six months of 2019, sales of dedicated electric cars have been on the rise, as one might expect, illustrating (it is said), greater acceptance from customers than the plug-in hybrid model currently favoured by most of the auto industry, at least until they can place their electrified ducks in a row. (A clumsy and frankly dangerous metaphor, for which I apologise).
Ian Callum has left Jaguar design. Time to reflect on his achievements.
After years of turmoil, suffering from an ill-fated growth strategy and management oblivious to the marque’s inherent qualities and character, Jaguar all of a sudden found itself with a new chief designer, whose main task was to Continue reading “End Of Line”
As Tesla outsells its German flagship market rivals on home turf, have we reached that much anticipated watershed or are the majors about to nick Elon’s lunch money as he’s about to cash in?
Last week it was reported that European sales of the Tesla Model S outstripped those of the German luxury flagship saloons for the first time, marking an alleged pivot point for the adoption and acceptance of electric vehicles across the region. A watershed moment perhaps or simply sensationalist reporting?
Fair question, because firstly there is some conjecture as to whether the Model S is a direct rival to the S-Class Mercedes and its ilk, especially when Elon Musk himself describes it more as an E-Class and Five Series competitor. Sizewise, Musk is broadly correct, but in terms of price, he most certainly isn’t. But regardless of which segment of the market it’s aimed, for a section of society who have the financial wherewithal to Continue reading “No Resistance”
Is this the end of history? Well, it’s about time…
It’s the old story. You wait ages and then along comes two positive Jaguar news stories at once. First was the announcement that over the three months to September, global Jaguar sales rose 84%. It’s unclear at this point whether that translates into anything of significance, but yesterday’s announcement of the I-Pace concept at the Los Angeles motor show was a cat of an altogether different stripe. I’ll be honest with you, I-Pace is a shock, but not for the reasons you might imagine. Continue reading “Electric Shock – Jaguar I-Pace”