Geneva 2018 – Reflections in a Golden-I

Our Auto-Didaktic Geneva correspondent casts his eye over Jaguar’s I-Pace and comes away impressed.


Last week we discussed the advent of JLR’s EV pathfinder and pondered how many brave pills Dr. Speth and Jaguar’s Ian Callum had ingested prior to the car’s reveal last thusday. The answer? Continue reading “Geneva 2018 – Reflections in a Golden-I”

No Resistance

As Tesla outsells its German flagship market rivals on home turf, have we reached that much anticipated watershed or are the majors about to nick Elon’s lunch money as he’s about to cash in?

Everybody say Ohm. Image credit: Tesla

Last week it was reported that European sales of the Tesla Model S outstripped those of the German luxury flagship saloons for the first time, marking an alleged pivot point for the adoption and acceptance of electric vehicles across the region. A watershed moment perhaps or simply sensationalist reporting?

Fair question, because firstly there is some conjecture as to whether the Model S is a direct rival to the S-Class Mercedes and its ilk, especially when Elon Musk himself describes it more as an E-Class and Five Series competitor. Sizewise, Musk is broadly correct, but in terms of price, he most certainly isn’t. But regardless of which segment of the market it’s aimed, for a section of society who have the financial wherewithal to Continue reading “No Resistance”

Electric Shock – Jaguar I-Pace

Is this the end of history? Well, it’s about time…

Image: Wired
Image: Wired

It’s the old story. You wait ages and then along comes two positive Jaguar news stories at once. First was the announcement that over the three months to September, global Jaguar sales rose 84%. It’s unclear at this point whether that translates into anything of significance, but yesterday’s announcement of the I-Pace concept at the Los Angeles motor show was a cat of an altogether different stripe. I’ll be honest with you, I-Pace is a shock, but not for the reasons you might imagine. Continue reading “Electric Shock – Jaguar I-Pace”