We Are About To Attempt A Crash Landing

‘Place your tray tables in the upright locked position…’

Image: e-engine.de

Steve Cropley is seemingly a worried man. The veteran auto-journalist wrung his hands this week over the lack of meaningful intelligence emerging from Thierry Bolloré’s JLR boardroom over the future direction of the serially-troubled Jaguar brand. Almost a year has passed, he stated since the French CEO announced the Re-Imagine plan for the car business, which is attempting to emerge from a series of crises: political, pandemical and of its own making.

Now before we Continue reading “We Are About To Attempt A Crash Landing”

To Boldly Go…

As JLR moves further into the white space of seemingly infinite possibility, we ask a few awkward questions.

You could put a car in there. Some white space, yesterday. Image: Freedom of Creation

This week, Autocar exclusively reported the prospect that JLR is advanced on developing a more road-biased, Range-Rover-derived vehicle, said by the journal to be dubbed Road-Rover. According to journalist, Hilton Holloway, the forthcoming model, set to debut in about three years time, will be the first of a range of cars aimed at the top end of the luxury market. But one aspect missing from Autocar’s piece is Continue reading “To Boldly Go…”