The Series III XJ saved Jaguar. We tell its story.
The culmination of a lifetime’s study by a master auteur, the original XJ saloon of 1968 was not only a defining motor car, but the definitive Jaguar. Proving by comparison to be something of a fortuitous accident, its third iteration, the Series III of 1979 would become more significant still – all the more so for the fact that despite it being an almost perfectly pitched update of a well-loved design, its botched introduction almost killed the business entirely.
Frequently exercises in diminishing returns, facelifts tend to either manifest as change for changes sake, or alternatively a last ditch effort to Continue reading “Saving Grace”
It can be stated without a trace of hyperbole that the Series III XJ remains the most commercially significant Jaguar of all time. Not the most successful, mark you; other XJ generations have sold in greater numbers, others still to come may yet again transform its fortunes, but the Series III remains to this day the car that single-handedly saved the company.
The words “Double Six” constitute a very short poem, don’t they?
Even when new, the words Double Six carried a lot of force, a force approximate to the stump-pulling torque of the 12-cylinder power station jammed under the lusciously scultpted bonnet. Since then the heft of the words have only increased. Twelve pot engines are exceedingly rare now and they were not common when this Daimler could Continue reading “See Them Dance Around The Five-Lamps At Sunrise”
Some words from the gentlemen of the (mostly) UK press.
With Series III a reality, if a somewhat limited one, the UK automotive press wasted little time getting to grips with a series of well-prepared press cars. Car magazine’s Mel Nichols was let loose in an XJ12 in March ’79, observing, “[T]he Jaguar is so controlled, so full of poise… It didn’t take too many miles on winding country roads to convince me all over again that nothing offers such ride comfort with such dynamic ability.”
Later that year, coinciding with the introduction of Mercedes-Benz’s sector-defining W126 S-Class, Nichols ranged another XJ12 from Jaguar’s press fleet against the overwhelming superiority of Stuttgart-Untertürkheim’s flagship. No rational person on earth would Continue reading “Saving Grace – Part Seven”
Emboldeners of Jaguars are relatively few. Driven to Write profiles its foremost and longest-lived exponent – Arden Autombil.
In the German town of Kleve, close to the Dutch border, Jochen Arden founded his eponymous automotive business in 1976, trading in the usual Teutonic fare of VWs and MBs until 1982, when he took on a Jaguar franchise, prompting his initial forays into the arena of the aftermarket. By the early ’80s, Jaguar was painfully re-establishing themselves in the German market following years of stagnation under British Leyland when their cars came to be regarded by German motorists as being nice to look at, but really not fit for the purpose. Continue reading “Theme: Aftermarket – Stroking the Cat”
A languid road trip to Italy by Jaguar. What could possibly go wrong?
The combination of Italy, twelve cylinders and pleasant company ought not leave space for prosaic considerations, such as reliability or fuel economy. But worries have a habit of finding their way, nevertheless.
It had been a rather testing day, with little sleep and an unusual amount of stress, right at the end of a particularly challenging summer. The back aches, the tired mind is dulled on one hand, yet feverishly edgy on the other. The three issues at the forefront of any immediate consideration are: a welcoming bed, the board computer’s average MPG calculations and the engine temperature gauge.
As the night is relatively cool and the Autobahn relatively clear, the engine temperature thankfully shows no signs of panic – yet. The average MPG, on the other hand, remains disconcertingly high. And that bed, well, that’s still some 300 kilometres further south. Continue reading “Southwards, By Jaguar”