Style Council

The Jaguar S-Type was intended to spearhead Ford’s growth plans for the leaping cat. That didn’t quite work out as planned.

(c) driving.ca

Now is the winter of our discontent: In November 2004, Ford appointee, Joe Greenwell faced a panel of hostile UK parliamentarians at the Trade and Industry select committee in Whitehall, seeking explanations for his parent company’s decision to Continue reading “Style Council”

The Quintessence : (Part Nine)

The XJ6 was and always will remain the quintessence of Jaguar. 

© Jaguar Heritage

“All I try to do is make nice cars…” (Sir William Lyons)

Throughout its history Jaguar have produced faster, more visually arresting, more technically dense cars; indeed, more commercially successful cars (and with over 400,000 units built over three distinct series the XJ was successful), but it’s debatable whether they ever produced as complete a car. A forward looking design which transcended its convoluted gestation, last-minute revisions and troubled career to become something which far outweighed the sum of its parts.

It’s difficult to Continue reading “The Quintessence : (Part Nine)”

Sayer’s Moodboard

Not content with reimagining the Jaguar XJ-S’ proportions, today we examine its influences – such as they were.

Image: xj story

The XJ-S is a car which tends to crop up with some frequency on Driven to Write. Why this is so is perhaps debatable, (okay, it’s often my fault) but I suspect that its fascination is not only a function of its controversial shape, but also stems from a belief that its styling came about without precedent. But no car is developed entirely in a vacuum, or is it?

We have covered the XJ-S’ stylistic development in some detail already, so I’d rather not Continue reading “Sayer’s Moodboard”

What We Talk About When We Talk About the S-Type

Driven to Write (with little thought for his own safety) addresses the big one.

S-Type
Image: Driven to Write

In every Jaguar aficionado’s lifetime he must approach X200 and try, really try to view it with something remotely akin to an objective gaze. Because, let us not mince words, it’s the Sargasso Sea of Jaguars. The mad aunt in the attic, the great un-namable. But has sufficient time elapsed to Continue reading “What We Talk About When We Talk About the S-Type”

The Luxury Gap

The 2003 X350-series marked the point where Jaguar’s retro styling path met its maker. We examine its failure.

2003 Jaguar X350 XJ. Image: Favcars
2003 Jaguar X350-series XJ. Image: Favcars

Had Sir William Lyons been working in the current era, it’s likely he’d have continued to plough his own stylistic furrow. Many have speculated on how Jaguar’s founder might have evolved the ‘Lyons line’, but in his wake, all we have is a subsequent body of work that amounts to studied guesswork on the part of the old master’s successors.

The quality of Jaguar’s stylistic output in recent decades can best be described as patchy; certainly few could reasonably argue that anything produced in recent decades matches that of Lyons at his apex.

Continue reading “The Luxury Gap”

Theme: Evolution – Refining a Theme

What do the Mercedes CLS, VW Passat CC and a forgotten 1982 rendering have in common? The stylist associated with each of them – Murat Günak.

Designer, Murat Gunak - photo via Stern.de
Designer, Murat Gunak – photo: Stern.de

The world of the international car design is a small and frequently incestuous one. Take the career of Turkish car designer, Murat Günak. Having studied design at the Royal College of Art during the 1980’s under Patrick Le Quement and Claude Lobo, he worked for Mercedes-Benz under then Styling Director, Bruno Sacco. During his time at Stuttgart-Untertürkheim, he was credited with the styling for the W202 C-Class and R170 SLK. With time came greater responsibility, so while the 2004 W219 Mercedes CLS body style was the work of American, Michael Fink, the project came under the supervision of Günak, reporting to Styling Director Peter Pffifer. Continue reading “Theme: Evolution – Refining a Theme”

Jaguar’s North Star Saloon

The F-Type is not the quintessential modern Jaguar. This is.

The 2016 Jaguar XF - image via performancedrive
The 2016 Jaguar XF – image: performancedrive

Upon release, Jaguar made lavish claims about the significance of the F-Type. How it would become the fulcrum of the entire Jaguar range. How successive models would reference its styling. This has proved wildly inaccurate because on the basis of the two most recent model launches, Jaguar’s pivot point is not in fact the F-Type. It’s the XF. Continue reading “Jaguar’s North Star Saloon”

Tinseltown in the Rain

Reflections on Jaguar’s XJ: DTW’s resident Jaguariste remembers a time when life and advertising met, sniffed one another before hurriedly going their separate ways.

jaguar-xj-2010
Image credit: (c) Jaguar

In 2009, I became somewhat overexcited about a new car launch. Following over 40-years of stylistic diminishing returns, to be presented with a twenty first century interpretation of the Jaguar XJ was exciting beyond rational explanation. Lacking a decent opportunity to Continue reading “Tinseltown in the Rain”

Facelifts – Winning the Battle, Losing the War

The 2004 facelifted S-Type had it all to do. Unfortunately for Jaguar, it came at least four years too late.

0298834-Jaguar-S-Type-4.2-V8-Sport-2004
(c) carpages

While the 2004 facelift to Jaguar’s S-Type could never fully excise the visual scars left by its predecessor, it did re-present them in a more broadly palatable form. Given that the original 1998 X200 remains something of a stylistic horror show; the result of an amalgam of three individual styling prototypes unhappily stitched together by Jaguar stylists under a reactionary Ford management, just about anything would have served to Continue reading “Facelifts – Winning the Battle, Losing the War”

XJ-S: Reconvening the Committee (Part 5)

We convene the committee one final time and examine the defamation of the XJ-S.

Image via Jaguar Heritage
Image: Jaguar Heritage

Widely seen as the most outspoken and irreverent of the UK’s automotive titles, Car was the journal most automotive journalists and commentators looked to and emulated. It’s evident the ‘committee-design’ assertion emanated from this source, which illustrates that journalists are as prone to suggestion as anyone. The press subsequently appropriated this assertion which over time morphed into established fact. Car editor Mel Nichols made his views clear in October 1975, stating; Continue reading “XJ-S: Reconvening the Committee (Part 5)”

XJ-S: Reconvening the Committee (Part 4)

We take a more in-depth look at the Jaguar XJ-S’ styling. 

Image: forum-miata
Image: forum-miata

The world fell in love with the E-Type, but what many fail to realise is that by the early ’70s, Jaguar’s sports car icon was virtually unmarketable, the curves everyone loved in 1961 now hopelessly out of fashion. Yet when Jaguar announced the XJ-S as lineal successor, traditionalists had apoplexy on the spot. But was it really that much of a departure?

Continue reading “XJ-S: Reconvening the Committee (Part 4)”

XJ-S: Reconvening the Committee (Part 3)

The XJ-S marked a entirely fresh direction for Jaguar style. We examine its birthpangs.

XJ27 takes shape in Jaguar's Styling studio - image via ARonline/Jaguar Cars
XJ27 takes shape in Jaguar’s Styling studio circa 1970. Image: ARonline

Early in 1969, work on XJ27 began in earnest. Due to BLMC’s straitened finances, funding was limited to utilising a modified version of the existing XJ saloon substructure and hardware component set. Structurally and mechanically then, there would be few surprises. Stylistically however, Sayer had something far more radical in mind.  Continue reading “XJ-S: Reconvening the Committee (Part 3)”

XJ-S: Reconvening the Committee (Part 2)

Two figures defined XJ-S’ aesthetics: we examine their methods.

jaguar xjs back end
Driven to Write is unable to locate the source of this image

Sir William Lyons not only founded Jaguar Cars but personally supervised all matters of styling. His approach involved working (alongside skilled technicians) from full-sized wooden and metal styling ‘bucks’ which once reviewed in natural light he would have modified until he arrived at a conclusion he was satisfied with. Continue reading “XJ-S: Reconvening the Committee (Part 2)”