End Of Line

Ian Callum has left Jaguar design. Time to reflect on his achievements. 

Ian Callum in front of one of his proudest achievements. (c) autodevot

After years of turmoil, suffering from an ill-fated growth strategy and management oblivious to the marque’s inherent qualities and character, Jaguar all of a sudden found itself with a new chief designer, whose main task was to Continue reading “End Of Line”

Everything Merges With the Night

Reassessing the familiar and seemingly unremarkable under cover of darkness.

freelander
(c) DTW

There is something deliciously atmospheric about walking through a familiar landscape late at night. The normally bustling streets are silent, the lighting casts interesting reflections and even the mundane can become suffused with mystery and wonder.

I have walked past this particular Freelander innumerable times about my daily business and apart from the fact that it appears to be remarkably well-preserved for an eleven year old vehicle in this part of our perpetually rain-sodden isle, I have never really cast it a second glance. Yet parked against the backdrop of the apartment block’s fluorescent walkways, with the sodium glow of the streetlights casting warmer pinkish tones upon its paintwork, the architectural qualities of the Land-Rover’s design stopped me in my tracks. The scene simply begged to Continue reading “Everything Merges With the Night”

Ghost of X-Types Past

Jaguar’s decision not to give the XE an estate variant is either an expedient commercial decision or another case of History Repeating©. Which is it?

Remind you of anything? Image:jaguar-france.blogspot
Remind you of anything? Image:jaguar-france.blogspot

I’m sorry if this comes across as being repetitive, but like a man with a sore tooth, I seem incapable of leaving this subject alone. Anyway, I think it’s been well established that repetition is very much the leitmotif when it comes to the subject of Jaguar. Certainly Ian Callum’s statement last month that the luxury car maker had no plans to Continue reading “Ghost of X-Types Past”

Trompe Le Mondeo (Part 1)

Driven to write looks back at Jaguar’s ‘much-loved’ X-Type and asks whether it was it simply a Mondeo in drag or something a little more nuanced?

Jaguar-X-type_2794124b
Jaguar X-Type. Image uncredited

It’s probably accurate to say that the X-Type essentially bankrupted Jaguar. Certainly, the Ford-owned carmaker never recovered from the losses incurred by the X400 programme. According to a study carried out by financial analysts, Bernstein Research, Jaguar lost €4600 on every X-Type built – a net loss amounting to over €1.7 billion. Allow that to sink in for a moment.

Given that it remains the best-selling Jaguar to date with 362,000 produced over an 8-year lifespan, the reasons behind the X-Type’s failure and subsequent pariah status remain a matter of Continue reading “Trompe Le Mondeo (Part 1)”