Some might consider the 1994 reworking of the Jaguar XJ40 under Ford’s direction as a retrograde step, but the X300 was the best built Jaguar in years and is still a highly impressive car.
An acquaintance of mine, Dennis, is a long-time Jaguar aficionado having owned a number of Browns Lane’s finest over the years. His impressive tally comprises Mk1 and Mk2 saloons, two XJ-S coupés, an XJ40 and a (previous) X300. After a period of abstinence, he took the plunge again in 2019 and bought the car you see here, a pristine 1996 XJ6 in metallic Solent Blue with a light grey leather interior.
First, a brief history. Ford purchased Jaguar for US $2.5 billion in 1990, ending its six years as an independent company. Under the leadership of Sir John Egan, Jaguar had in 1986 launched the technically ambitious XJ40 replacement for the venerable Series III XJ saloon. Egan had also cut Jaguar’s workforce by a third and improved productivity and build quality significantly during his tenure. Disentangled from the chaos and rancour of British Leyland, the external perception of the company had also improved markedly. Continue reading “Driven, Written: 1996 Jaguar XJ6”
The lessons of history are fated to be repeated – endlessly.
It was all going to plan. In 2002, production of the X308-series XJ ceased at Jaguar’s Browns Lane plant, after all, an all-new replacement was shortly to come on stream to replace it. However, with the decision taken and implemented, a crisis arose. Jaguar engineers hit significant hurdles in the pressing of the X350 XJ’s aluminium bodyshell, necessitating a significant delay in series production.
As it transpired, it would be another year before the XJ was launched and in the interregnum, Jaguar was absent, not only from its core market, but also its most lucrative. When the 2003 XJ did reach buyers, not only did the car itself meet with a less than rapturous reception, but a significant number of former Jaguar customers had taken their business elsewhere. Many failed to Continue reading “Fate Accompli”
Ford’s post-acquisition strategy for Jaguar was one of aggressive growth, but it came at some cost – particularly to their core model line.
Having taken a multi-billion dollar hit on the acquisition of Jaguar in 1989, Ford executives saw only one way out of the mess they have got themselves into. In order to gain the return on investment they craved, Jaguar would need to be transformed from a specialist 35-40,000 car a year business to one pushing out at least five times that number. To achieve this, they would need to Continue reading “Stretching a Metaphor”